AUTHOR ARCHIVE FOR:

Ryan Joe

Ryan Joe

Managing Editor

As managing editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (ie: contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.

Articles By Ryan

  • Digital TV and Video

    CES 2014: Advances In Addressable TV

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    The proliferation of DVR services, set-top boxes and IPTV services has created a wealth of data marketers can mine. But the process by which one can purchase these targeted, data-driven ads is still in its infancy. For instance, extending programmatic buying concepts to “advanced television” (a custom system that algorithmically optimizes media against an advertiser’s […]

  • Digital Marketing

    CES 2014: Can Advertisers Connect With the Connected Car?

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    The advertiser imperative is simple: send the right message to the right user at the right time. The growth of the connected car has presented even more opportunities for brands to reach consumers in a context-specific environment and some service providers have risen to the challenge, like online radio company Pandora, which just began rolling […]

  • Digital Marketing

    CES 2014: Why Pandora Is Happy That Cookies Are Disappearing

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    Pandora’s evolution bodes well for advertisers looking for enhanced targeting opportunities in a multiscreen world. At CES 2014, Pandora and WPP Group media agency Mindshare toured how the online radio service is acclimating to an omnichannel environment, in the process developing enhanced personalization capabilities that both Pandora’s users and advertisers can leverage. At the core […]

  • Data

    Tagging The Future: BrightTag's Expansion In The US And Beyond

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    BrightTag’s name reflects its origins as a provider of tag-management technology, a tool that allows businesses to collect information within a Web browser. The issue today, of course, is that the flow of data transcends browsers, flooding across mobile handsets, tablets and increasingly connected devices like gaming consoles and smart TVs. This puts standalone tag-management […]

  • Data

    The Complications Of Merging Marketing And Ad Tech

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    Since 1976, SAS has developed analytics software to extract intelligence from spectacularly large datasets. Much of its dealings occur in financial services, where decisions around fraud, compliance and risk require trillions of computations. But the comparatively recent proliferation of online channels has created a need for rich analytics among marketers. And as the marketing and […]

  • Data

    Data Brokers Respond To Senate Hearing

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    Edit 12/20: Experian’s SVP of government affairs and public policy Tony Hadley (who also testified during the hearing) has written in with his observations. In the wake of Sen. Jay Rockefeller’s (D-WV) hearing on the practices of data marketers, AdExchanger reached out to the three data marketing solutions companies he accused of not complying with […]

  • Data

    Sen. Jay Rockefeller Puts Acxiom, Epsilon And Experian 'On Notice'

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    A Wednesday hearing held by the US Senate Committee on Commerce, Science and Transportation about the operations of so-called “data brokers” highlighted the disconnect between data marketers and consumer advocates. The hearing followed the release of a report detailing the findings of a yearlong investigation into data marketers. The core disagreement revolves around the extent to which businesses […]

  • Social Media

    One Powerful Signal: How T-Mobile Combines Engagement With Advertising To Drive Conversions

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    Last January, T-Mobile declared itself the “Uncarrier.” It was part of a massive brand revamp, one that involved a new network, new devices (including iPhones) and new phone plans (and the carrier might be in line for yet another overhaul, if rumors about a possible acquisition by rival carrier Sprint bear fruit). T-Mobile’s “Uncarrier” messaging […]

  • Ecommerce

    Liftopia Gets Skiers To Bounce Off Moguls, Not Its Website

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    Some people dread winter. Others revel in it, and it’s to these powderhounds that Liftopia caters. Using Liftopia, skiers (and snowboarders) can reserve significantly discounted lift tickets for specific resorts on specific dates. The company wears many hats. Its prime function is as an ecommerce site, yet because it offers lift tickets to ski resorts […]

  • Platforms

    Rocket Fuel CEO: 'Nerds Are In Charge' Of Brand Media Teams

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    Since its IPO in September – in which its share price more than doubled from $29 to $62 – media buying platform provider Rocket Fuel has pretty much shot the moon. In November, during its premier quarterly earnings disclosure, it reported top-line revenue growth of 132% and customer expansion from 406 in Q3 2012 to […]

  • Data

    From Bullets To Buckshot: Acxiom CEO Scott Howe On The SMG Partnership

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    One must forgive Scott Howe, CEO of big data solutions provider Acxiom, for gushing a little. “I’m kinda preaching here but I feel passionate about this, because I’m an agency guy, but I think the days of the silver bullet are done,” he told AdExchanger. He’s referring to advertising and marketing messages that adhere to […]

  • Data

    Tag Management’s Role In A Data-Driven Future

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    Traffic accidents are more orderly than the backend of most websites. At any given moment, a multitude of information fires off a page — information about who a visitor is, where she came from, her operating system or device profile, which ads are being served up, which videos are being played, etc. This has created […]

  • Social Media

    Constantly Logged-In Social Media Users Drive Value For Social Advertising

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    A new report from Neustar’s Aggregate Knowledge notes the strong performance of advertising in social channels in terms of reach (58% better than exchanges) and the ability to deliver more high-quality buyers than ad portals, networks and exchanges. According to Aggregate Knowledge President Rob Gatto, this portends a shift in the role of social advertising […]

  • Social Media

    HipLogiq Raises Money, Enters Selling Phase

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    Dallas-based marketing technology startup HipLogiq has raised $7 million in Series B funding, led by Hadron Global Partners. It will use the money to bolster sales and marketing staff. This latest cash injection follows a $5 million Series A round last May, also led by Hadron. While the Series A round was largely applied to […]

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