AUTHOR ARCHIVE FOR:

Ryan Joe

Ryan Joe

Managing Editor

As managing editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (ie: contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.

Articles By Ryan

  • The Big Story Podcast

    The Big Story: Chrome’s Cookie Carnage

    Those maniacs. They blew it up! In a Tuesday blog post by Chrome engineer Justin Schuh, Google announced its fateful decision to stop supporting third-party cookies within two years. But whether or not you’re slamming your forehead repeatedly into the panic button depends on who you are in the ad industry. This week on The […]

  • The Big Story Podcast

    The Big Story: In Defense Of Walmart

    This week on The Big Story, we check in at CES, ground zero for meatless sausages. It’s also where programmatic people have resumed their 2019 freak-out about the California Consumer Privacy Act and death of the cookie – but for good reason. The uncertainty there didn’t vanish over the holidays, as we’d all hoped. Meanwhile, […]

  • The Big Story Podcast

    The Big Story: The Decade Of All Things

    It’s the last episode of the year, and the AdExchanger team looks at the biggest moments and biggest personalities that rocked the advertising industry from 2010 to 2020. If the early 2000s were about innovation and finding new ways to transact advertising, then the 2010s were about maturation and cleaning up the Wild West that […]

  • The Big Story Podcast

    The Big Story: Cross-Site Cookies For Santa

    Here’s your pre-holiday call to action: Flag your cookies. In February, Google’s Chrome browser will stop sending third-party cookie requests cross-site, unless they’re flagged using SameSite internet standard. What in the Sam Hill does that even mean? Listen to this week’s episode of The Big Story – or read Allison Schiff’s meticulous breakdown of what […]

  • Rubicon And Telaria To Merge

    Public sell-side ad tech companies Rubicon Project and Telaria said Thursday that they have agreed to merge in a stock-for-stock deal. The exchange ratio is 1.082 shares of Rubicon common stock per share of Telaria common stock. Read the release. Rubicon CEO Michael Barrett will take over as CEO of the combined companies. Telaria CEO […]

  • The Big Story Podcast

    The Big Story: The Revolution Will Not Be Televised, It Will Be Streamed

    The TV revolution is in full swing, as ratings decline, prices increase, viewers leave for non-ad supported services and new entrants offer video inventory. This week on The Big Story, we look at recent ad forecasts showing that the ratings decline is catching up to the TV market. In other words, the high prices broadcasters […]

  • The Big Story Podcast

    The Big Story: Amazon – From Third To First?

    As much as Amazon’s advertising platform has grown in recent years, will it ever surpass Google or Facebook? This week on The Big Story, the AdExchanger team looks at that question, and addresses some of the factors holding Amazon Advertising back – from availability of inventory, availability of data and the usability of its technology. […]

  • The Big Story Podcast

    The Big Story: TikTok, TikTok, Down Go The Cookies

    Everyone has an opinion about the death of the cookie, especially the ones who have something to sell. That something could be a product that will help alleviate the pain of the cookie going away, or targeted media that relies heavily on cookies. It’s hard to get a straight answer, and as Sarah Sluis and […]

  • The Big Story Podcast

    The Big Story: The Path Forward For Criteo And Viant

    For ad tech companies Criteo and Viant, it’s onward and… upward? Last week, Nielsen Chief Commercial Officer Megan Clarken was announced as Criteo’s new CEO, replacing JB Rudelle. (Incidentally, Clarken’s exodus from Nielsen makes a lot of sense, considering the measurement company’s decision to split into two.) This week on The Big Story, the team […]

  • The Big Story Podcast

    The Big Story: I Wish I Knew How To Quit You

    The most sophisticated marketers want direct deals with exchanges; it’s hard to wean yourself from Google; and Facebook’s political ads policies continue to roil the public. This week on The Big Story, it’s all about relationships – both building them and moving on from them. First, we look at how some big brands – including […]

1 10 11 12 13 14 59