AUTHOR ARCHIVE FOR:

Rae Paoletta

Rae Paoletta

Senior Editor

Rae Paoletta is a senior editor at AdExchanger, covering advertising in TV and video. She previously served as senior editor at Inverse, where she managed the space science vertical. She was also the space writer at Gizmodo (yes, that was her actual title), and before that, a writer at MTV News. In college (how do you do, fellow NYU kids?), she worked as a production assistant on NBC Nightly News with Brian Williams and later, as a production intern for National Geographic Channel. You can catch her binging The Real Housewives with her two cats, for educational enrichment purposes

Articles By Rae

  • Digital TV and Video

    GroupM’s State of Video Lays Out New Battleground For Attention

    BY //

    The TV ad buying ecosystem is getting even messier, according to GroupM’s second-annual “State of Video” report, released Thursday. Some of the report’s revelations are familiar: Linear TV ratings are still dropping and, as eMarketer predicted in September, Amazon is a “likely third force” in the struggle for ad spend between Facebook and Google. GroupM […]

  • Digital TV and Video

    With The Rising Tide of Streaming Services, Tune-In Becomes Data Driven

    BY //

    Consumers already overwhelmed by the number of streaming services are about to get walloped by a wave of newcomers. And expect that wave to bring an ocean of ads designed to drive tune-in. This year, broadcast giants Fox and Sinclair are expected to launch their streaming services, the latter of which is named Stirr. In […]

  • OPINION: On TV & Video

    How Tastemade Is Cooking Up A New Kind Of TV Tastemaker

    BY //

    Food and lifestyle site Tastemade is making advertisers hungry for more than picturesque cuisine. With more easily digestible food content crowding social media feeds, Tastemade is staying a step ahead of its competitors by launching its own digital TV channel, Tastemade TV. “Our programming strategy has been to reach [social media] consumers where they are,” […]

  • TV

    Political Ad Spending Propels Comcast In Q3

    BY //

    Political advertising has been good to Comcast. Comcast’s cable advertising revenue increased 15.2% to $684 million in Q3, but that bump would have been just 0.6% without political advertising, the company disclosed Thursday. Meanwhile ad revenue at media division NBCUniversal was up (4.2% for its cable networks, 9.2% for broadcast). The increase was attributed to […]

  • Digital TV and Video

    AppNexus Fuels 30% Growth At AT&T’s Xandr

    BY //

    Despite AT&T missing its projected Q3 earnings, the telecom giant’s new data-driven ad unit Xandr had “strong growth,” executives told investors Wednesday. Xandr’s ad revenue grew 34% YOY, fueled by AT&T’s acquisition of AppNexus. Excluding AppNexus, revenue was still up 22%. Xandr’s Q3 revenues were $445 million, and its operating margin was 74.8%. In Q3 2017, […]

  • Ad Exchange News

    VideoAmp Offers Advanced TV Audience Segments Through LiveRamp Store

    BY //

    VideoAmp on Wednesday launched TV Viewership Audiences, which is designed to make audience-based buying easier for advertisers. LiveRamp powers the product. The software lets advertisers access custom audiences created from automatic content recognition and set-top box viewership data. VideoAmp creates the segments, which are accessible in LiveRamp’s data store. VideoAmp customers can use these segments […]

  • Ad Exchange News

    How Advertisers Are Using Twitch To Reach People Who Hate Ads

    BY //

    If Amazon-owned Twitch reaches its goal this year of – according to Bloomberg – doubling its ad sales revenue to $1 billion, it has quite a lot to offer but a lot it must still do. On the plus side, Twitch, the popular video streaming platform that boasts more than 15 million daily active users, […]

  • Digital TV and Video

    Sorenson Files Chapter 11 Bankruptcy To Escape Sinclair Deal

    BY //

    TV data provider Sorenson Media filed for Chapter 11 bankruptcy Thursday, seeking to extricate itself from a costly deal with Sinclair Broadcasting. Sorenson provides technology so local affiliate networks owned by Sinclair or Hearst can dynamically insert targeted ads at the household level. It has a similar relationship with Samsung Ads. Sorenson’s Chapter 11 filings […]

  • Digital TV and Video

    Here’s How Dish TV's Brad Stamulis Hopes To Fix Viewability Measurement

    BY //

    Brad Stamulis, director of digital marketing at Dish Network, has long called out viewability measurement’s shortcomings – but at AdExchanger’s Programmatic I/O in New York City on Tuesday, he specified the steps the industry needs to take to fix it. Eliminating waste in programmatic marketing is always a challenge when it comes to viewability and […]

  • Digital TV and Video

    FreeWheel Launches Ad Product Suite, Boosts Competition With Roku

    BY //

    FreeWheel released the next generation of its ad exchange on Tuesday. The Comcast-owned ad server built off its legacy ad exchange, enhanced by technology from its acquisition of StickyAds in 2016, for its updated ad product suite, DRIVE. The new exchange is designed to let marketers more easily buy over-the-top (OTT), set-top box video on […]

  • OPINION: On TV & Video

    Google’s Adam Stewart On Finding The Right YouTube Influencer For Your Brand

    BY //

    Contrary to popular belief, video did not kill the radio star. It made them a YouTube influencer. Advertisers use influencer marketing to reach consumers at a time of increased ad aversion. But the sheer volume of influencers and content on YouTube alone can be overwhelming for advertisers searching for the best fit for their brand. […]

  • Agencies

    ANA Confirms FBI Criminal Investigation On Ad Transparency

    BY //

    The Federal Bureau of Investigation (FBI) has contacted the Association of National Advertisers (ANA), requesting cooperation from the trade group and its members in a criminal investigation into US media buying practices. The ANA detailed the FBI’s probe in a statement to members and validated recent unsourced reports from The Wall Street Journal and The […]

  • Digital TV and Video

    Roku Assembles “Justice League” Of Measurement Partners For OTT Advertising

    BY //

    Roku wants to save the day for advertisers on over-the-top (OTT) video. The streaming platform launched a program Tuesday to help advertisers and publishers better understand the impact of their OTT campaigns on Roku. Roku’s Measurement Partner Program is made up of 11 partners, including Nielsen, comScore, Research Now, Nielsen Catalina Solutions, Acxiom, Experian, Oracle […]

  • Digital TV and Video

    Telaria Revises Guidance Downward, Loses One-Third Of Its Value

    BY //

    Telaria revised both its third quarter and full year earnings guidance downward Thursday, causing its stock price to drop 35%. The supply-side platform formerly known as Tremor Video expects its Q3 revenue to be “between $13.0 million and $13.5 million, and adjusted EBITDA between a loss of $0.5 million,” its release states. The company also […]

  • Digital TV and Video

    4C Adds Integrations To Make OTT And Linear Inventory More Accessible

    BY //

    See you later, siloed views. Data science and technology company 4C is hoping its integrations with Freewheel, Telaria and SpotX, unveiled Tuesday, will streamline the buying of over-the-top (OTT) and linear inventory. These partnerships make more OTT and linear inventory accessible within 4C’s platform, Scope, a dashboard that lets ad buyers plan, purchase and measure […]

  • Digital TV and Video

    Samsung Ads Makes Its Pitch. What's It Selling?

    BY //

    Samsung Ads has quietly created the capability to connect over-the-top (OTT) and linear inventory for clients. With 32 million smart TVs in the United States alone, Samsung is the world’s top smart TV manufacturer, ahead of TCL and Vizio, according to Statistica. Samsung Ads can access Samsung’s first-party TV data and plug it into its […]

  • TV

    Who Will Buy Nielsen? A Few Possibilities

    BY //

    Nielsen is reviewing “strategic alternatives” to selling its entire company, the company told investors this month. The TV ratings giant is reportedly under pressure from hedge fund Elliott Management Corp. “All options are being weighed,” a Nielsen spokesperson told AdExchanger. “The company has hired external advisers to conduct a full review and the board is […]

  • Digital TV and Video

    Innovid Lets Brands Remix Their Interactive OTT Ads

    BY //

    The headache of creating and scaling video across multiple connected TV platforms is real. Innovid launched its antidote on Thursday, a self-serve tool called OTT Composer that helps publishers quickly whip up customizable video assets and distribute them across over-the-top (OTT) devices and channels without having to make tweaks to meet each platform’s creative requirements. […]

  • Digital TV and Video

    True[X] President Pooja Midha: Not All Attention is Created Equal

    BY //

    Pooja Midha will speak on the future of TV measurement at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. Founded in 2007, true[X] was acquired by Fox in 2014 for $200 million. Its president, Pooja Midha, has hit the ground running since she assumed the role in March. “I was a true[X] customer […]

  • OPINION: On TV & Video

    Hulu's Jeremy Helfand Hopes To Disrupt TV Advertising Without Disrupting Audiences

    BY //

    Content providers are reducing their ad loads to accommodate viewers’ changing preferences, consumption patterns and attention spans. But what about rethinking the commercial break model so it doesn’t disrupt a good “Handmaid’s Tale” binge? Is a high-quality ad experience possible without a traditional ad break? Jeremy Helfand, Hulu’s new VP and head of advertising platforms, […]

  • Digital TV and Video

    ISpot Raises $30 Million in Series C Funding

    BY //

    ISpot some cash! TV ad measurement company iSpot.tv has raised $30 million in a Series C funding round, bringing its total to $57.8 million, the company’s CEO and founder Sean Muller told AdExchanger on Tuesday. Investors Insight Venture Partners and Madrona Venture Group led the round. No investors took money off the table. ISpot will […]

  • Ad Exchange News

    How Nestlé Germany Stayed One Step Ahead Of GDPR

    BY //

    When the General Data Protection Regulation (GDPR) took effect in May, Nestlé Germany was ready. Germany’s data collection laws have been notoriously austere for decades, much to the chagrin of some digital players. National laws – such as the Federal Data Protection Act, the Criminal Code, the Civil Code, the Telecommunications Act and Telemedia Act […]

  • Event Coverage

    As Dmexco Shrinks, It Must Decide Whether To Be A Regional Or International Show

    BY //

    Dmexco is shrinking, becoming less international and is evolving into a vendor showcase. Multiple industry vets told AdExchanger that the sprawling event, considered a must-attend conference along with CES and the Cannes Lions, felt like “sellers talking to sellers.” Many also noted a lack of agency presence. “There seems to be less in the way of […]

  • Social Media

    As Snap Goes Fully Programmatic, Its Sales Strategy Shifts To Consulting

    BY //

    Snap is reorienting its ad strategy in rocky waters. On Monday, Snap’s chief strategy officer, Imran Khan, said he was leaving the company he helped take public four years earlier. Khan’s departure came shortly after the company reported in its Q2 earnings that its daily active viewers had dipped by 3 million, even as revenue […]

  • OPINION: On TV & Video

    FuboTV’s Andy Hammond: With Turner On Board, It’s A Home Run

    BY //

    Sports-focused streaming service FuboTV stepped up its advertising game this summer. In August, the video startup inked a deal with Turner to add even more sports and news coverage to its docket. Turner Sports’ live coverage of the MLB, NBA and NCAA March Madness, along with the company’s non-sport channels such as Cartoon Network and […]

  • Event Coverage

    Dmexco 2018: What To Expect After The Shakeup

    BY //

    The Digital Marketing Exposition & Conference (Dmexco) kicks off Wednesday in Cologne, Germany, the first event since its main organizer parted ways with the conference’s co-founders. That led some marketers to question the future of the conference and if it would remain a “must-attend” among the ranks of CES and Cannes Lions. But it seems […]

  • Data

    Mastercard Helps Power Google Store Sales Measurement – Here’s Who Else Supplies Purchase Data

    BY //

    While Google said in May 2017 it was using purchase data from unnamed payment processors to link online ads to transactions, Bloomberg discovered Thursday that one partner is Mastercard. To recap, Google is using purchase data for a product called Store Sales Measurement product, which tracks the connection between online ads and in-store purchases. “The […]

  • OPINION: On TV & Video

    VideoAmp’s Ross McCray: Tidying the Mess Of Cross-Screen Video Planning And Measurement

    BY //

    TV and video planning and measurement is a fragmented mess. Buying and selling video inventory across platforms can create a headache for everyone involved, not to mention a mountain of paperwork. That’s where VideoAmp, a Santa Monica, Calif.-based video startup, comes in. VideoAmp is a software and data platform with a planning and measurement tool […]

  • Digital TV and Video

    For Digital-First Content Providers, Product Placement Takes Center Stage

    BY //

    In Netflix’s original film “Like Father,” the cruise line Royal Caribbean literally sets the stage for the movie – the brand is actually part of the story. While this sort of product placement isn’t new, it’s coming at a time when content providers are trying to decrease their ad loads and experimenting with new ways […]

  • Digital TV and Video

    How Disney-ABC Navigated Its Ad Sales Renaissance

    BY //

    Few Hollywood icons have had a career as illustrious as Mickey Mouse, who made his silver screen debut in “Steamboat Willie” back in 1928. Now, his bosses at Disney-ABC have become more tech-savvy, reorganizing the company’s ad sales strategy to make magic in advanced TV advertising. About a year ago, Disney-ABC unified its ad sales […]

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