Cartoonist
Nate is AdExchanger’s cartoonist and the creative force behind AdExchanger Man and the countless wonderful works of art you see on AdExchanger.com and on social media.
AUTHOR ARCHIVE FOR:
Nate Neal
Articles By Nate
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Sears Tries Turnaround With Data Mine; Obama Loves Tags - Pass It On; DSP MediaMath's Euro Expansion
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mining The Data The Wall Street Journal covers a new loyalty program from Sears called “Shop Your Way Rewards” which essentially re-targets online shoppers in-store (you know, offline) and “promises customers generous freebies for repeat purchases, as long as they agree to share personal […]
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MMA Standardizing Mobile Display; Ad Targeting At Yahoo!; Driving Premium Yield At Facebook
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standards For Mobile Display Mobile Marketing Association chief Greg Stuart discusses the new standardization efforts (known as “The Universal Mobile Ad Package”) going on within his industry organization – a process with which he’s familiar from his past experience at the IAB. In an […]
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2012: A Mobile Odyssey
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. “The longer you can look back, the farther you can look forward.” – Winston Churchill Mobile display advertising has yet to achieve the gains made by Online. A brief […]
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PubMatic Acquires Mobile Tech Company; Collective Hires Ebay Exec As New CFO; Lang Makes Moves At Time Inc.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. PubMatic Adds To Mobility PubMatic announced the acquisition of MobiPrimo as the company looks to bolster its efforts in mobile in the sell-side platform (SSP) space. The release states, “The transaction will allow PubMatic’s mobile platform to integrate directly with the leading mobile networks, […]
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Subscription Models Meet Audiences; Widgets Are Back; Weaver On Why The Digital Seller Is Leaving
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. How Do I Subscribe? The online subscription model has moved beyond movies and Netflix as companies BirchBox, PetFlow and Dollar Shave Club (no, really) are aggregating consumers around particular interests. Former AzoogleAds guy and current PetFlow CEO Alex Zhardanovsky tells The NY Times, “This […]
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Amazon Ads At A Billion? Social Eating Ad Exchanges? WSJ Hackathon? - Yes!
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Ads at $1 Bil? According to an anonymous source, The Business Insider’s Henry Blodget hears that Amazon is trucking along at an ad run rate of $1 billion a year and is providing a serious challenge to Google in that regard. Blodget makes […]
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OPINION: The Sell SiderPrivate Exchanges from a Premium Publisher Perspective - Cutting Through the Confusion
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is the first of a two-part series and written by Esco Strong, Director, Exchange Marketplace Management at Microsoft Even if you’re but a casual follower of the digital display advertising space, one such option and term you’ve no doubt […]
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DoubleVerify Integrates Data For RTB; Solve's CAPTCHA For Video; Measuring Display
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Verification Integration DoubleVerify is letting bidders on AppNexus real-time ad platform use its brand safety data to making decisions for display ad auctions. The release claims that benefits of the integration include: “Provide campaign specific brand-safety targeting parameters, general brand-safety tiers and specific sets […]
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RadiumOne Raising Big Funds For Social Ads; Reviewing The News Paywall; Verifone Targeting DOOH
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Ads FTW TechCrunch says social ad network RadiumOne is looking for a $50 million fundraising round at a $500 million valuation. Not bad for a company that started in late 2010 (AdExchanger 2010 Q&A). TechCrunch’s Leena Rao adds, “We’re hearing that the company […]
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Buddy Media Targets Facebook Ad API; Google To Launch Ad Exchange Direct Deals; Aol Adds Pictela Self-Serve
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buddy Media Buys Buddy Media continues to dine at the table of social ad software as it puts its $54 million VC investment to use. Yesterday, the company announced the acquisition of UK-based Brighter Option. According to the release, Buddy Media claims that “Unlike […]
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