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  OPINION: Data-Driven Thinking

  Want to Make Mobile Advertising Work For You? Get Off the Cookie Diet

  BY AdExchanger// August 7th, 2013

  “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at EveryScreen Media, a Media6Degrees company. Ah, the cookie. It’s the mainstay of targeted advertising and the hot button of the privacy debate. […]

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  • everyscreen media