Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like hypersonic reentry vehicles and satellite buses.
A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data for 94% of CTV ad impressions.
The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their repertoire.