Topic

AdExplainer

AdExchanger’s deep dive into the acronyms and terms on the rise in marketing and ad tech. If you don't know it, AdExplainer has you covered.
  • Supply Path Optimization

    AdExplainer: What Is Supply-Path Optimization (SPO)?

    The complexity and lack of transparency in the programmatic ad buying ecosystem makes it hard to understand who you’re buying from and how big of a bite they’re taking out of a buyer’s ad spend. Hence the need for supply path optimization (SPO). Simply put, SPO is about buyers identifying the most efficient connections and using them to transact with sellers. The goal is to stop buying through inefficient or expensive paths to supply.

  • Comic: The Privacy Sandbox Naming Committee

    AdExplainer: Meet The FLEDGE API

    With FLEDGE origin trials just begun – they finally kicked off on March 31 after multiple delays – publishers and advertisers need to get up to speed. But how is FLEDGE different from other targeting-focused proposals within the Chrome Privacy Sandbox, what use cases does it support and – most importantly – is FLEDGE a viable and privacy-safe alternative to third-party cookies?

  • AdExplainer: CTV Or OTT: What’s The Difference?

    Connected TV has been a buzzword for years, but its categorization distinct from other over-the-top (OTT) media was only made official last summer. In August, the Media Rating Council (MRC) revised its official definitions to draw the line between CTV and OTT based on critical differences in measurement, viewability and attribution.

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