AdExchanger Talks interviews key figures in marketing who are transforming digital advertising and media. New and previously published episodes are available on this page and on your preferred podcast app.
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. NBCUniversal’s upfront event at Radio City Music Hall next Monday will kick off a month of negotiations between media buyers and networks. And NBCU is the biggest seller in the upfront. Basically, if ad deals were family meals, this would be Thanksgiving dinner. But […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Once upon a time, The Washington Post took a conservative approach to digital platforms like Facebook. Then Jeff Bezos bought the paper and everything changed. The latest episode of AdExchanger Talks brings you an in-depth discussion with Jarrod Dicker, WaPo’s head of commercial product […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. As global CRO at Bloomberg Media, Keith Grossman oversees a “business within a business” that reaches 62 million users and brings in nine figures of revenue annually. In the latest episode of AdExchanger Talks, Grossman describes his sales strategy for that business-focused audience, and […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. When the news dropped that Oracle would acquire Moat, DataXu CEO Mike Baker’s first thought was not that Oracle had made a big move in measurement, but that it had bought a piece of the walled garden action. “At some level you can look […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Two-year-old startup VideoAmp aims to help marketers unify the planning of their video campaigns across digital, mobile and TV. It’s a gnarly data science problem, as the company’s 25-year-old CEO, Ross McCray, makes clear in the latest episode of AdExchanger Talks. “When you have […]
Welcome to episode No. 20 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. For marketers considering bringing programmatic advertising in-house, Jounce Media founder Chris Kane has a word of advice: Break the process into steps. “There are a lot of ad tech companies that are selling the dream to marketers that you’re going […]
Welcome to episode No. 19 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Since its acquisition by GroupM in 2015, digital agency Essence has played a “quasi-ambassadorial role” between GroupM and its client Google, Essence co-founder and Chief Product Officer Andrew Shebbeare says in the latest episode of AdExchanger Talks. “We’re trying to […]
Welcome to episode No. 18 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. “Failing” never felt so good. The New York Times is riding a wave of goodwill from loyal readers in the early months of the Trump presidency. Rising subscriptions and audience engagement have created momentum as the company strives to grow […]
Welcome to episode No. 17 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Ari Paparo is a unique figure in digital advertising. One of the legions who came up through DoubleClick, he later held senior roles at Google, AppNexus, Nielsen (he is a patent holder on Nielsen’s Digital Ad Ratings product) and Bazaarvoice […]
Welcome to episode No. 16 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The mainstreaming of programmatic has forced marketers to get serious about quality – both the quality of overall customer experience and individual ad impressions. In a recent report, Forrester Research said this issue could lead marketers to scale back on […]
Welcome to episode No. 15 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. When a large amount of marketer business migrated between agencies in 2015 and 2016, Omnicom Group was the prime beneficiary. The holding company led all of its peers in the total value of its creative and media business wins in 2016, […]
Welcome to episode No. 14 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. In the latest episode of AdExchanger Talks, mParticle CEO Michael Katz talks about the vision behind mParticle, a three-year-old startup that consolidates data feeds in the fragmented app ecosystem. He describes it as an “API of APIs.” That vision can […]
Welcome to episode No. 13 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Seth Solomons, Wunderman’s CEO for North America, sees huge growth coming for machine learning. “If the agencies don’t see it and embrace it then it’s going to be a pretty disruptive force,”he says in the latest episode of AdExchanger Talks. […]
Welcome to episode No. 12 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Sourcepoint, run by former Google and AdMeld exec Ben Barokas, once solely focused on helping publishers solve for ad blocking. Today it’s pushing into subscription enablement for those media companies – and even bundling subscriptions across publishers. “Ad blocking was […]
Welcome to episode No. 11 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The number of independent cross-device measurement firms continues to shrink as player after player is acquired. Last year Telenor snapped up Tapad, and Adelphic went to Time Inc. just this week. Drawbridge, led by CEO Kamakshi Sivaramakrishnan, is the lone wolf […]
Welcome to episode No. 10 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. During The Trade Desk’s IPO road show, the company met with plenty of skepticism in meetings with more than 100 investment firms. No surprise there, given the market doldrums around ad tech stocks. “There was a lot of negative sentiment […]
Welcome to episode No. 9 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Since PubMatic President Kirk McDonald joined the company from Time Inc. five years ago, publishers have had to continuously react to market changes. Mobile, video, fraud and viewability have each disrupted and transformed the media seller’s calculus. But none of […]
Welcome to episode No. 8 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. According to Nate Woodman, GM of demand solutions at IPONWEB, the deployment of brand data in the media-buying arena is at an early stage. His pet thesis: Now that CRM activation in programmatic is common, the next challenge will be […]
Welcome to episode No. 7 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Are ad tech fees still shrinking? “Without a doubt,” Erica Schmidt says in the latest episode of AdExchanger Talks. A 15-year veteran of search and digital advertising, Schmidt is the North American managing director at Cadreon, Interpublic Group’s programmatic arm. […]
Welcome to episode No. 6 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Scott Knoll was named CEO of Integral Ad Science five years ago, when ad verification mostly served to ameliorate brand safety concerns. Then the twin terrors of fraud and viewability came along and recast the programmatic marketplace in terms of […]
Welcome to episode No. 5 of AdExchanger Talks, a podcast from the AdExchanger editorial team on data-driven marketing. Let us know if you like it, and please subscribe via your preferred channel. Use the player below to listen now. Omnicom Group’s leadership credits the company’s analytics arm, Annalect, with helping it capture a bunch of new business in […]
Welcome to episode No. 4 of AdExchanger Talks, a new podcast on data-driven marketing. Let us know if you like it, and please subscribe via your preferred channel. Use the player below to listen now. Joe Zawadzki is an original gangster of ad tech, having founded multiple companies, including [x+1] and MediaMath, and angel-backed some 40 others. […]
Welcome to episode No. 3 of AdExchanger Talks, a new podcast on data-driven marketing. Let us know if you like it, and please subscribe via your preferred channel. Use the player below to listen now. Brian Adams is one of a relatively small cast of characters underpinning the modern ad tech business. He was CTO and co-founder of […]
Welcome to episode no. 2 of AdExchanger Talks, a new podcast on data-driven marketing. Let us know if you like it, and please subscribe via your preferred channel. Use the player below to listen now. What are the trends in video consumption across traditional TV and digital channels? Ask Lynda Clarizio, Nielsen’s President of US […]
Dear AdExchanger reader: Care to become an AdExchanger listener? If you’re into digital marketing and have 30 minutes to spare every couple of weeks, we invite you to subscribe to AdExchanger Talks, a new podcast focused on the people who are transforming data-driven digital advertising – and marketing as a whole. AdExchanger Talks features […]
Welcome to the first episode of AdExchanger Talks, a new podcast on data-driven marketing. Following this discussion with GroupM’s North America CEO, Brian Lesser, we will publish new episodes twice monthly. Let us know if you like it, and please subscribe if you haven’t already, at iTunes or by pasting this link into the iOS podcast […]
