AdExchanger Talks interviews key figures in marketing who are transforming digital advertising and media. New and previously published episodes are available on this page and on your preferred podcast app.
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Jay Friedman, our podcast guest this week, came up with the concept for a recent AdExchanger comic depicting a marketer running on a “brand safety” treadmill while scarfing down “cheap CPM” cupcakes. The point: You can’t have it both ways. In this week’s episode, Friedman […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Our guest this week is Kerry Bianchi, president and CEO of Visto, formerly Collective. Bianchi has overseen a major transition of the company since taking the helm from founder Joe Apprendi one year ago. That transition includes a sale of the legacy managed services business. […]
This week on AdExchanger Talks, we bring you a lively discussion with Joanna O’Connell, VP and principal analyst with Forrester Research and a singular personality in the marketing industry. Joanna will present a session titled “Omnichannel Buying Remains More Promise Than Reality” at AdExchanger’s upcoming Programmatic IO San Francisco conference on April 10-11. Many fans […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. BrightLine was founded in 2003 as an advisory firm, primarily serving brands that were keen to engage TV viewers with internet-like ad experiences. As part of that mission, it built relationships with cable platforms and broadcasters that reached some 90 million households. In 2012, BrightLine’s […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Roku is that rare startup that can go up against tech behemoths like Google, Apple and Amazon and win. It has more share in the TV streaming player market than any of those companies individually. Moreover, revenue from advertising and media represents a key part […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The rollup of magazine media continues apace. Meredith’s acquisition of Time Inc, and Hearst’s buyout of Rodale have reduced much of the sector to just a few large companies. But the competitive set has if anything grown to include tech, digital publishers and “commerce + […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The mobile app space remains a silo, thanks to the unique logic of installs and post-install engagement. But that will inevitably change as cross-device identity and omnichannel measurement take hold. Our guest on the podcast this week, Tune CEO Peter Hamilton, positioned his company early […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Our guest this week is Belinda Smith, a senior brand marketer at Electronic Arts who is also the author of many smart AdExchanger columns. Belinda is a font of insights for any marketer thinking about bringing their media buying activities in-house. When she joined EA, […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Dave Morgan is a singular figure in the advertising industry. The founder of three ad tech companies, each in a way ahead of its time, is our guest on AdExchanger Talks this week. In the late ’90s, Morgan built Real Media, an ad network/ad server […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. CafeMedia, operator of CafeMom, MamasLatinas and other sites, is a technology-first media company. It employs seven developers who do nothing but manage pre-bid implementations, upgrade bidders, monitor code on-page and so on. “The delivery of programmatic media is what we do,” says EVP for Strategy […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Jonathan Suarez-Davis will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17-18. In the wake of several big acquisitions, Salesforce Marketing Cloud has surpassed $1 billion in annual revenue. In this week’s episode we talk with its chief strategy officer, Jon Suarez-Davis, who joined the […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Michael Bologna has been a key player in the unfolding story of advanced television since the beginning. He spent the first 21 years of his career at GroupM, most of it in so-called “emerging media,” a term that gradually came to include the clunky old […]
Parents, media companies and brands are struggling to adapt to a sea change in how kids consume content. Children have migrated away from traditional entertainment channels like Nick Jr. in droves, embracing new platforms – mostly YouTube and mobile games. But digital environments are fraught. YouTube has been criticized for a rise in disturbing videos […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The world’s largest independent media agency didn’t have a dedicated programmatic capability until 2013. Historically a big TV buyer, Horizon Media decided to build its own “desk” in a way that would distinguish it from holding companies: by focusing on transparent pricing of media and […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. In the mid-’90s, Marita Scarfi was working as an accountant but wanted in on nascent the internet economy. After a period of networking, she landed at digital agency Organic, where over the course of 17 years she rose from controller to CEO. After a stop […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Chip Schenck, Meredith’s VP of data and programmatic, wants to take care of his advertisers – specifically the brands that have been with the publisher of Allrecipes, Shape and Better Homes and Gardens for the long haul. Among Meredith’s top clients over the last 100 […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. This week’s podcast guest has a way of showing up during pivotal moments in internet history. He was president of AOL Media Networks from 2004 to 2007 during the first ad platform build-out there. Later he was brought on as CEO of The Weather Channel […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The basic structure of agencies hasn’t changed much in 20 years, but the competition has exploded, according to Rapp Worldwide CEO Marco Scognamiglio. “Your Wundermans, your Ogilvys, your RAPPs are still big, successful businesses. We’ve done very few acquisitions. We’ve grown organically,” Marco Scognamiglio says […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. As big brands seeking younger audiences move TV budgets online, some have been put off by digital’s triple threat: brand safety, viewability and fraud. Hulu is there for them. Hulu basically offers the benefits of TV in a digital buy, according to Doug Fleming, Hulu’s […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mike Shehan, CEO of Denver-based video ad platform SpotX, is building what he describes as a “modern ad server” to support monetization of ads across digital video, OTT and linear broadcast environments. Shehan sold a controlling stake in his company to European broadcaster RTL Group […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mark Grether has held just about every marketing job you can imagine. He was an agency guy at WPP (where he cofounded Xaxis), a publisher exec in Germany, a client-side marketer in the retail industry and even a professor of marketing. Today he is CEO […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. CEO Dave Finocchio started Bleacher Report along with his three cofounders in 2005 after deciding most sports media wasn’t connecting with young people. “There was a generation of sports fans that have been stuck with their dad’s and grandfather’s sports voice,” Finocchio says on the […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Clocking at 44 minutes, the latest episode of AdExchanger Talks with Criteo CEO Eric Eichmann is our longest yet. Pardon our loquaciousness, but there was just so much to talk about. Criteo is one of the high flyers in the data-driven marketing space, with a […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. SafeGraph launched this year with $16 million in funding from more than 100 investors, and a very driven founder in former LiveRamp CEO Auren Hoffman. On the podcast this week, Hoffman talks about his trajectory and his new company’s pure focus on providing accurate location […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. This week on AdExchanger Talks, MoPub honcho Janae Redmond holds forth on changes in the mobile app ecosystem – and how the Twitter-owned exchange has responded to them. For one, the number of apps isn’t growing as fast as it once did, and the publisher […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. After graduating Stanford in 2010 with a degree in math and computational sciences, Anneka Gupta took her first software engineering job with a company called Rapleaf. That was seven years ago, and she’s still there – though the company and its positioning have changed utterly. […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Eyeo and its Adblock Plus browser extension don’t grab the headlines they did in 2015 and 2016, when ad blocking rates in the US and Europe surpassed 20% of desktop users. But mobile ad blocking failed to meet doomsayers’ warnings. Still, the company has pressed […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. “B2B always kind of follows B2C, whether it’s the use of video, social media or commerce,” Dun & Bradstreet CEO Bob Carrigan says in the latest episode of AdExchanger Talks. “And programmatic is moving aggressively now into the B2B space.” The problem: It’s hard for […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Condé Nast’s Evan Adlman will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 25–26 on a panel titled “Data Accuracy And The DMP.” Condé Nast has sold programmatically for years. It was the first publisher to open a private marketplace, circa 2010. Over the last two […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. For this week’s episode of AdExchanger Talks, we have The Weather Co. in the studio. Weather was ranked No. 2 on AdExchanger’s recent list of the Top 10 Programmatic Publishers for 2017. The IBM subsidiary is a huge seller of mobile app inventory, and has […]
