After a commenter asked about BidPlace's URL, we noticed that the URL for Platform-A's new ad exchange business, BidPlace SB, has evidently been established or removed depending on what you believe in Google's cache.
Today's Google Cache of BidPlaceSB.com.
As of today, the site looks to be under construction. The footer in the cache version of the page says, "BidPlace SB is a product of Advertising.com, a Platform-A company."
Given Falco's complaints about falling revenues for premium advertising inventory, may be this is a sign of a change in strategy? Let's hope not for AOL's sake. Exchanges will always make sense for premium ad properties like AOL and its subsidiaries.
Anybody using BidPlace?
And, what about that "SB"? Sticky butter? Slim bob?