Home Ad Exchange News TellApart Gets $13 Million For Retargeting; OpenX Gets Into Japan; WPP’s The MIG Gets New GM

TellApart Gets $13 Million For Retargeting; OpenX Gets Into Japan; WPP’s The MIG Gets New GM

SHARE:

TellApartHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

TellApart Grabs Mad Cash

Led by former Googlers Josh McFarland and Mark Ayzenshtat, retailer retargeter TellApart announced a new $13 million round of funding led by vc firm Bain Capital Ventures and existing investor Greylock Partners. The press release shed some light on the inner-workings of the company’s ad retargeting platform: “The TellApart Customer Data Platform computes a proprietary Customer Quality Score (CQScore) for each individual shopper. The CQScore is based on data collected from onsite behavior and identifies which visitors have the highest potential value. Transactional Retargeting relies on the CQScore to drive targeting decisions in real-time (…).” Read the release. Separately, Amazon has released a recent case study which shows how TellApart uses AWS for real-time bidding here.

Japanese Ad Exchange

Ad technology and exchange company OpenX announced that in partnership with Dentsu-owned partner cyber communications inc. (CCI), they will be opening OpenX Market, a localized ad exchange for Japan. According to the OpenX blog, the attraction is the huge Japanese ad market which Nomura Securities says is “the second largest in the world, estimated at $7.4 billion in 2009 with projected growth to $10 billion by 2014” Read more. And, see www.openxmarket.jp.

Latency In The Age Of RTB

On the DoubleClick For Advertisers blog, DoubleClickers explain that DFA is getting a speed bump: “We streamlined the process of issuing the DFA ad request and returning the ad to the browser by removing a step called the client-side redirect, and in the process shortened the time it takes to serve an ad.” Read more. In a world where faster serving is key and latency can detract from publisher and advertiser performance (slow page or ad loading, for example), DFA seems to be taking a step in the RTB direction. It will be interesting to see how this gets merged with Invite Media tech or visa versa.

MIG Gets New GM

WPP’s Media Innovation Group (MIG), which enables WPP’s agency trading desk B3, has chosen Jon Greenwood to become GM of the MIG. Former MIG GM Brian Lesser is moving on to a new opportunity within the ad holding company. According to a spokesperson “The Media Innovation Group (MIG) is set to broaden its scope of operations to deliver technology innovation across WPP.” Greenwood had been SVP, Global Business Operations and General Counsel at 24/7 Real Media. Read more about Greenwood on his LinkedIn profile.

RMX Hiccough

Yahoo!’s Right Media Exchange sent out an update to its partners yesterday morning saying that an unanticipated network outage in one of its co-locations on May 22 triggered a series of events that “delayed data aggregation.” Also, “new software introduced in the Exchange temporarily exceeded available capacity.” But, Yahoo!’s Ramsey McGrory assured exchange members in the email that “fixes” have been put in and additional capacity is available through multiple sites today.” According to a Yahoo! spokesperson, “Yahoo! continues to invest in the Right Media Exchange – from technology to talent- we’re committed to providing a high-level of functionality and service.”

Subscribe

AdExchanger Daily

Get our editors’ roundup delivered to your inbox every weekday.

Display Returns

In a post on the resurgence of display ads, “CDW-G, the government unit of CDW, is betting on online display advertising as CDW-G’s senior manager-federal marketing Lisa De Luca says the magic words, “”Online display advertising can be very effective and measurable if used strategically. Read more on BtoB Online. Several marketers are “in action” regarding display in the article.

How To Succeed In Digital

MediaMath enterprise seller Mark Mannino has re-visited his personal blog and written a post about how to succeed in Digital. Here’s a sample with Tip #1: “Execute – you simply must get things done and that is job one. Don’t get caught up in the hype. Don’t spend days at Adtech and drop the ball on driving your results. The conferences and lunches and drinks are the gravy. My daughter has to eat her dinner before she gets to watch her shows and you have to sell some stuff before you can go to iMedia.” Read more gravy.

Facebook Peaking?

Inside Facebook Gold (IFG) reports that Facebook user growth may be decelerating as the social networking gian “gained 11.8 million more people over May, following 13.9 million over April. In contrast, it grew by at least 20 million new users over the typical month in the past 12.” And not only that, Inside Facebook Gold claims Facebook lost 6 million users in the U.S. in May. Alert the media! Read more.

New Website!

The AppNexus Tech blog is in the wild for tech tips & tricks. See it now.

But Wait. There’s More!

Must Read

Wall Street Turned Against Ad Tech – But May Learn To Love It Again

What can pureplay ad tech companies do to clean up their rep on the Street?

Glenniss Richards, senior director of digital media, Bayer

How Bayer Wrote Its Prescription For Programmatic

Bringing media buying in-house is “chaotic and disruptive” – but totally worth it, according to Glenniss Richards, Bayer’s senior director of digital media.

AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact

Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Gamechanger (Google lost the DOJ's search antitrust case)

DOJ v. Google: How Judge Brinkema Seems To Be Thinking After Week One

Where the DOJ v. Google ad tech antitrust trial stands after one week’s worth of remedies arguments.

Swish, A Company That's Bringing Programmatic to Product Sampling, Announces Seed Funding

Swish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding.

DOJ v. Google: During Opening Arguments, The DOJ And Google Battle Over An AdX Divestiture

Court is back in session. And the fate of  the open internet is in the balance.