Marketers facing today’s uncertainty can focus on internal initiatives like stack evaluation and data strategy, said Ana Milicevic, principal and co-founder of Sparrow Advisers.
That is, of course, if they still have the budget. For many of Sparrow’s clients, it’s hard to look beyond the next few weeks. Publishers are doing anything they can to avoid layoffs as brands pause ad spend across the board.
Between guiding her clients through all of the business-related chaos, Ana, a remote work vet, is knitting, Zoom chatting with her family in Serbia and finding comfort in the fact that we’re all in this together.
AdExchanger caught up with her from the Sparrow HQ in Boston, where she called from a closet in the room where she’s isolating after a pre-pandemic trip to Europe.
