Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Trends Accordant Media has released results from a study of Q1 2012 real-time bidding data seen through its ad buying platform. According to a release, “Ad placement transparency improved significantly from 32% to 41%” – which seems to mean that Accordant could see […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weather, Beer, Ads The term “weather targeting” is bandied about with some frequency, but its meaning can seem a little…foggy. Is it more than predictive umbrella peddling? Digiday shares findings from The Weather Company that suggests media buyers should indeed watch the skies. For […]
Here is today’s AdExchanger.com news roundup. Want it by email? Sign up here. $egmenting Audience Real-time bidding company Turn has released a new report showing that costs for display advertising, video ads and other rich media are increasing, while those for mobile and social ads have fallen, according to TechCrunch’s Anthony Ha. Noting a Turn audience […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trust In Google The European Union has extracted concessions out of Google as it relates to its anti-trust investigation. The Financial Times reported over the weekend, “The US internet giant will revamp its results page to include prominent links to rival search engines and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Money A survey released at the IAB’s Mobile conference looking at how smartphone users interact with their finances (you did remember to file your taxes, didn’t you?) finds that nearly two out of three respondents (58%) regularly use their bank’s mobile app, while […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Trading Desk Conundrum The party might be over for agency trading desks, writes AdWeek’s Mike Shields as he examines the controversy surrounding the usefulness of independent trading desks. The debate, according to Shields, centers on “whether the agency holding company should decentralize its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TripAdvisor Buys Gilt’s Jetsetter After a relatively quiet few years as the online travel space heated up around it, hotel and accommodations reviews site TripAdvisor has bought hotel bookings site Jetsetter from luxury deals purveyor Gilt Groupe, reports Skift’s Dennis Schaal. Jetsetter will be […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Slow Programmatic Yesterday at AdExchanger’s Programmatic I/O conference, eBay’s head of digital display said programmatic needs to be less about real-time. As reported by Forbes’ Robert Hof, Stephen Howard-Sarin said, “The marketer needs to know, how long does it take for someone to buy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adapting To Nielsen OCR Adap.tv has signed on to use Nielsen’s Online Campaign Ratings, which aims to measure the reach of video ad campaigns across screens. The video ad platform hopes to show it can tackle issues of price, quality/engagement and above all, a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Home Invasion Om Malik sees a privacy menace in Facebook’s ‘Home’ phone integration (AdExchanger story). He argues Facebook will know our home location, shopping habits, and travel routes. “Facebook is going to use all this data — not to improve our lives – but […]
