IPONWEB Buys Adternity; Havas' Earnings Report

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Buying For Display

IPONWEB gobbled up Adternity, a company specializing in workflow implementation and ad-serving solutions. The vision, according to IPONWEB CEO Boris Mouzykantskii, is to integrate IPONWEB’s media-trading technology with Adternity’s front-end capabilities and deepen the company’s presence in the German marketplace and abroad. Are Boris and Co., known for building and selling ad tech to others such as Yahoo’s Right Media, starting to get more proprietary? Terms of the deal were not disclosed. Read the press release.

Havas Algorithm

Havas reported earnings on Friday, boasting an organic growth rate of 5.7%. In response to the potential threat of disintermediation in programmatic buying, Havas CEO Yannick Bolloré told investors, “More and more … we are buying programmatically. At Havas we have developed our algorithm and we have a special organization that avoids robots to see ads. It’s a very pure programmatic buying.” Bolloré added, “When we compare our programmatic tools with others, we are ahead of the competition.” Read the press release.

Apple’s Biometric Cookie

The next iPhone will support commerce transactions using the millions of credit cards Apple has on file through App Store, Re/code reports. Think of it: Mobile ads served, products sold, conversions attributed, on the same device and linked through a thumbprint. More.

Platform Called Wanda

Beijing-based retail and real estate conglomerate Dalian Wanda Group teamed with China’s Tencent and Baidu for its foray into ecommerce. The yet unnamed platform (simply called Wanda ecommerce for now) will focus on offline-to-online sales, as it competes with e-retail giant Alibaba. In a statement, Tencent commented, “The three partners will further deepen collaboration on initiatives such as traffic sharing, media and advertising resources sharing, membership benefits, payment and internet finance [and] big data.” Read more via the Chicago Tribune.

Native Scale

A survey of UK media agencies by Adyoulike found that native ads take 15% of display budgets, but standardization issues loom. “Agencies are particularly interested in the issues of scaling native advertising, effective regulation and overcoming some of the perceived issues around content creation,” said Adyoulike Managing Director Francis Turner, as reported by The Drum. Read more.

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