Home Ad Exchange News Banking App Competition; Why OTT “Skinny Bundles” Fail

Banking App Competition; Why OTT “Skinny Bundles” Fail

SHARE:

thebottomlineHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Cut To Chase

JP Morgan Chase CEO Jamie Dimon is incensed about fin tech startups like Mint, Acorn and Bloom “scraping” his customers’ data to offer financial visualization and advice services. The New York Times fact-checked his warnings to customers about “these start-ups (taking) more of your data than they need to” and “(selling) the data to outsiders in a way that benefits them but not you.” Is he only trying to buy time for Chase to pull off the same trick? The company has job openings in a unit seeking to “leverage JPM proprietary data assets into opportunities” for the bank. Sounds like performance marketing gold. Read it.

Paying Through The Teeth

Apple and Google have tried and failed for years to package TV shows into OTT “skinny bundles,” as Mathew Ingram chronicles at Fortune. Broadcasters are interested, but the asking price is higher than what cable companies pay. The reason? “The suppliers of TV programming are tempted by the reach they could get and the ad revenue they could share in, but they are also afraid of transferring too much power to some already massive Internet companies.” More.

Upstream

Streaming and ad-supported music just hit an important milestone when Warner Music Group reported its streaming revenue had surpassed both physical sales and download sales. “That’s the first time any of the big music labels has hit that inflection point,” says Peter Kafka at Re/code. In the second quarter of 2016, Warner’s streaming revenue was up $72 million from the same period last year – while downloads were down $17 million and in-store revenue dropped $6 million. More.

New Wave Cinema

Snapchat hosted a live, full-length movie on its platform, which the producers plan to release theatrically in June, according to Mashable. It’s a kind of found-footage film reminiscent of “The Blair Witch Project,” but in this case the “footage” was natively shot and posted in real time as a dayslong series of Snapchat stories. You can be sure the major studios are looking hard at this film and marketing experiment, which amassed millions of views on Snapchat – though it remains to be seen if social media traffic will translate into tickets and popcorn. More.

But Wait, There’s More!

Tagged in:

Must Read

Comic: Causal Meets Casual

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement

Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.

Comic: America's Mext Top AI Model

AI Is Moving Fast. The Law, Not So Much

IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to keep up.

CIMM Is Out To Prove That All Media Isn’t Equal

An upcoming paper from CIMM doesn’t just demonstrate that differences in media quality can be measured. It also argues that tying media value to short-term outcomes has perpetuated longstanding industry challenges.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically

Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief.

Meta’s NewFronts Message To Advertisers: Embrace The Noise

Can a good sales presentation offset the impact of a very bad news week? That’s a question for Meta, which collected two guilty verdicts in court this week for failing to protect children and creating additive products.

AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials

Meet Clamor, a new social listening product that pulls cultural insights from online conversations in real time. Clamor helped Manscaped freshen up its marketing, including for this year’s Super Bowl.