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Must Read

Comic: Traffic Jam

People Inc. Says Who Needs Google?

People Inc. is offsetting a 50% decline in Google search traffic through off-platform growth and its highest digital revenue gains in five quarters.

The MRC Wants Ad Tech To Get Honest About How Auctions Really Work

The MRC’s auction transparency standards aren’t intended to force every programmatic platform to use the same auction playbook – but platforms do have to adopt some controversial OpenRTB specs to get certified.

A TV remote framed by dollar bills and loose change

Resellers Crackdowns Are A Good Thing, Right? Well, Maybe Not For Indie CTV Publishers

SSPs have mostly either applauded or downplayed the recent crackdown on CTV resellers, but smaller publishers see it as another revenue squeeze.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

The IAB Formalizes Its Measurement Initiatives Under Its New ‘Project Eidos’

The IAB unveiled its Project Eidos on Monday, a new program uniting its numerous measurement initiatives under one banner.

John Gentry, CEO, OpenX

‘I Am A Lucky And Thankful Man’: Remembering OpenX CEO John ‘JG’ Gentry

To those who knew him, John “JG” Gentry wasn’t just a CEO. He was a colleague who showed up with genuine care and curiosity.

Prebid Takes Over AdCP’s Code For Creating Sell-Side AI Agents

The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.