Home Ad Exchange News Recent Advertising Exchange Linkage: Mike On Ads, Anil Batra, Ashu Garg and More
Ad Exchange News

Recent Advertising Exchange Linkage: Mike On Ads, Anil Batra, Ashu Garg and More

By AdExchanger

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Ashu Garg’s recent post entitled “Data Liquidity” brings light to the growing data exchange model including  data traders, BlueKai, and yield optimizers, AdMeld, who have absorbed millions in cash from venture firms this year.

Mike On Ads is looking for rumors on what’s going on with Google’s display advertising strategy.

OK, this post was from November, but check out Greg Linden’s post on wacky research from Yahoo! on not advertising.

Anil Batra is hosting a poll on whether or not you would pay $1 per month to have advertising taken off your favorite website.   (Keep that advertising running – it’s beautiful, isn’t it?)

Right Media still hasn’t made a post on its blog since September.  Traffiq hasn’t posted since August. Come on! Spread the Exchange love!

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  1. Betrayal, business, deal, greeting, competition concept. Lie deception and corporate dishonesty illustration. Businessmen leaders entrepreneurs making agreement holding concealing knives behind backs.
    ad tech earnings

    How PubMatic Countered A Big DSP’s Spending Dip In Q3 (And Our Theory On Who It Was)

    In July, PubMatic saw a temporary drop in ad spend from a “large” unnamed DSP partner, which contributed to Q3 revenue of $68 million, a 5% YOY decline.

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    Google Rolls Out Chatbot Agents For Marketers

    Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor.

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    Paramount Skydance Merged Its Business – Now It’s Ready To Merge Its Tech Stack

    Paramount Skydance, which officially turns 100 days old this week, released its first post-merger quarterly earnings report on Monday.

  4. Commerce

    Amazon Ads Is All In On Simplicity

    “We just constantly hear how complex it is right now,” Kelly MacLean, Amazon Ads VP of engineering, science and product, tells AdExchanger. “So that’s really where we we’ve anchored a lot on hearing their feedback, [and] figuring out how we can drive even more simplicity.”

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