Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Future Media Agency Mediabrands CEO Matt Seiler wants to prove media agencies don’t have to fall behind the curve when it comes to innovation by taking his company firmly into the automated, digital age. A profile in Adweek outlines how Seiler has advocated for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Direct On eMarketer, Xaxis COO Dr. Mark Grether answers a question about percentage of ad spending going to programmatic direct vs. RTB. Grether tells eMarketer: “It really depends. I don’t have a number for the US, but I do have a number for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding Automation Marketing automation company Salesfusion raised $8.25 million in a round of funding, according to VentureBeat, while others in its competitive set are being acquired or going public. Salesfusion’s chief executive, Christian Nahas, claims innovation has slowed down with other bigger players, such […]
The Australian maker of a media-trading platform, Brandscreen, barely months into a strategic deal it formed with Chinese search giant Baidu to fuel further expansion in the Asia-Pacific region, has been put up for purchase. Entering voluntary administration on the eve of the new year, Australian intellectual property law firm Jirsch Sutherland is administering the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s Not Over AOL is handing its local news platform, Patch, off to investment holding company Hale Global. Although it will be a joint venture, Hale Global will assume the risk. Read the release. The companies maintain that all Patch sites will remain open, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ringing Analytics Phone calls can be an important tactic in marketing, but CMOs may not be aware of the opportunity to measure and optimize that channel. That’s the premise with Invoca, a call marketing company, which just raised $20 million in a round led […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Hub StubHub decided to cut out the middle man and build its own programmatic tech stack, as Digiday points out, which has led to more efficiency and cost savings. Lee Engel, StubHub’s head of programmatic advertising, pointed out cutting agencies out of the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobilizing Yahoo Marissa Mayer’s vision from a mobile-centric Yahoo is coming to fruition through its series of acqui-hires and app development. As VentureBeat reported, half of Yahoo’s users are already on mobile, and its products, such as Mail and Weather, have been reinvented for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Skinner, CEO at MakeBuzz. It’s all about the data, right? At least that’s what everyone says about digital media. In today’s LUMAscape-driven world of data-driven marketing, getting your hands […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tracking Facebook A Facebook PMD, ShopIgniter is looking to bridge the social site with the mobile Web, according to Inside Facebook. The company uses a Web landing page with a URL tag to track conversions, which is then used to create a Facebook ad. […]
