First-ever series focuses on technical aspect of ad operations
NEW YORK, Sept. 22, 2016 -- AdExchanger, an award-winning integrated media company devoted to the data-driven, digital marketing space, is launching Programmatic Ops Talks, a new option for those seeking a highly technical perspective on advertising operations at this year's PROGRAMMATIC I/O New York. The world's first and largest annual event dedicated to the advancement of programmatic media and marketing is debuting the new series on the first day of this two-day event, taking place from October 26 – 27, 2016 in New York City.
Programmatic Ops Talks is designed to provide attendees with another choice offering for their Day One program. The series will open with AppNexus' Ben Kneen, one of the world's best ad operations gurus, installing header bidding on a publisher website in real-time.
"We wanted to address the need for those involved in the operational aspect of programmatic advertising strategy to gain a more in-depth, 'in the weeds' understanding of the rigorous technology they utilize," said John Ebbert, publisher of AdExchanger. "If you are working towards improving your company's operational excellence as it relates to programmatic media – and delving into its technical components – this series is for you."
Meanwhile, professionals who are keener to explore broader programmatic strategy in an interactive setting have the choice to partake in Programmatic Essentials Workshops. One key topic that will be explored is how to activate first party data to create competitive advantage with McKinsey & Company's Global Lead in Digital Marketing Operations Jason Heller, Verizon's Chief Media Officer John Nitti, and Citi's Global Head of Digital Marketing Brian Hovis.
Another workshop will address the future of programmatic media and how to use the application of data to create exceptional customer experiences with Kristen O'Hara, Time Warner Inc.'s CMO of global media, and Quentin George, co-founder and principal of Unbound.
The second day of PROGRAMMATIC I/O will feature additional noteworthy sessions, including lessons from American Express on their programmatic media experience, as well as reflections from Unilever and its agency GroupM on their demand last year for stronger viewability standards than the Interactive Advertising Bureau (IAB) had originally set. Other top marketers presenting on Day Two include Pernod Ricard USA, ConAgra Foods, Rosetta Stone and Kimberly-Clark.
PROGRAMMATIC I/O will take place at the New York Marriott Marquis and is expected to bring together more than 900 marketers, agencies, publishers, technologists and service providers. To date, professionals from 18 different countries are registered to attend and more than 20 percent of them are from outside North America. Demand is strong this year and the event is expected to sell out quickly. For more information, visit http://programmatic.io.
Founded in 2008, AdExchanger is an award-winning integrated media company – which includes publishing and events – devoted to the data-driven, digital marketing space. In addition, the company produces the leading conference in programmatic media, PROGRAMMATIC I/O; as well as Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology; Omni.Digital, which addresses the challenges marketers face building seamless cross-channel brand experiences; and Clean Ads I/O, a conference focused on transparency in advertising.