AdExchanger PROGRAMMATIC I/O Event Educates Digital Advertising and Marketing Industry in New York This October

NEW YORK – September 16, 2019 — AdExchanger, an award-winning integrated media company devoted to data-driven digital marketing, is kicking off its most educational PROGRAMMATIC I/O New York event to-date October 15 – 16, 2019, at the Hilton New York Midtown.

The educational agenda features over 60 expert speakers across six tailored agendas. Attendees are provided an opportunity to network before, during and after the event with peers and partners, and engage in discussions on how programmatic media using the official conference app.

“Programmatic is no longer an intimidating term or buzzword, it is now simply how effective brand advertising is done,” said John Ebbert, Publisher & CEO of AdExchanger. “While knowledge around programmatic has grown tremendously, the best practices, pain points and identity concerns are constantly changing. Because of that, this year’s agenda is focused on educating brands and providing the greatest networking opportunity for the ad tech industry.”

On Day One, conference attendees will learn the buy-side or sell-side of digital advertising, as well as technical operations, TV and video advertising and all of the essentials in Programmatic 101. Day Two’s single-track program features case studies, presentations and discussions on how digital advertising is evolving. Closing out day two, S4’s outspoken Executive Chairman Sir Martin Sorrell will face off with Glen Hartman, Managing Director, North America at Accenture Interactive. The two will talk about changing client priorities, holding company troubles and the rise of consultants in the marketing services equation.

Several sessions will address the dramatic challenges posed to the Internet’s identity framework. These include a demo on browser policy changes to enhance user privacy, a workshop from The New York Times highlighting alternatives to user-level tracking, and a presentation from Gartner on “How To Survive And Thrive In An Anonymous World.”

PROGRAMMATIC I/O is expected to attract brand marketers, agencies, publishers, technologists and service providers. For more information, please visit https://programmatic.io/ny/.

CONTACT:
Ashley Wood
awood@adexchanger.com

Must Read

AI

Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer

Agencies and marketers discussed the future of AI governance at AdExchanger’s Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance.

Platforms

Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari

The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27. Apple has been investigating the issue since last week.

Display

Who Will Stand Up For The Open Web?

The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are struggling for oxygen. But what if that’s … not true?

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
A comic showing lab techs as stand-ins for legislators experimenting with provisions for US state privacy laws, including restrictions on collecting sensitive data.
Data Privacy Roundup

What Publishers Don't Know About New Jersey’s Data Broker Law Could Cost Them

Attention, publishers: Although you might not think of yourself as a data broker, in the great state of New Jersey, that’s not really your call anymore.

Predict Bowl Icon. Magician Element, Forecasting Symbol – Vector.
Measurement

Why This Marketing Measurement Company Just Open-Sourced Its Forecasting Engine

MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.

audio

Podcasts Are Becoming More Programmatic. But Now Advertisers Have To Keep The Ad Load In Check

As programmatic buying becomes more common in audio, marketers and platforms fight the temptation to cram in as many placements as possible.