NEW YORK – September 16, 2019 -- AdExchanger, an award-winning integrated media company devoted to data-driven digital marketing, is kicking off its most educational PROGRAMMATIC I/O New York event to-date October 15 – 16, 2019, at the Hilton New York Midtown.
The educational agenda features over 60 expert speakers across six tailored agendas. Attendees are provided an opportunity to network before, during and after the event with peers and partners, and engage in discussions on how programmatic media using the official conference app.
"Programmatic is no longer an intimidating term or buzzword, it is now simply how effective brand advertising is done," said John Ebbert, Publisher & CEO of AdExchanger. "While knowledge around programmatic has grown tremendously, the best practices, pain points and identity concerns are constantly changing. Because of that, this year’s agenda is focused on educating brands and providing the greatest networking opportunity for the ad tech industry."
On Day One, conference attendees will learn the buy-side or sell-side of digital advertising, as well as technical operations, TV and video advertising and all of the essentials in Programmatic 101. Day Two’s single-track program features case studies, presentations and discussions on how digital advertising is evolving. Closing out day two, S4's outspoken Executive Chairman Sir Martin Sorrell will face off with Glen Hartman, Managing Director, North America at Accenture Interactive. The two will talk about changing client priorities, holding company troubles and the rise of consultants in the marketing services equation.
Several sessions will address the dramatic challenges posed to the Internet's identity framework. These include a demo on browser policy changes to enhance user privacy, a workshop from The New York Times highlighting alternatives to user-level tracking, and a presentation from Gartner on "How To Survive And Thrive In An Anonymous World."
PROGRAMMATIC I/O is expected to attract brand marketers, agencies, publishers, technologists and service providers. For more information, please visit https://programmatic.io/ny/.