As the walls separating CRM data from social and other paid media channels continue to crumble, marketers are experimenting with how to leverage the added insight into their current and prospective customers. One such business owner is Johnny Earle. Back in 2001, Earle launched a confectionary-themed fashion brand, Johnny Cupcakes, by selling hand-printed T-shirts from […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. I once heard Terence Kawaja remark that “complexity is the agency’s best friend.” It’s hard to argue with that. Early digital agencies were necessary […]
Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Conflict Of Interest? It’s not an agency trading desk story, but agency-vendor conflict of interest is the theme of a Digiday article. Tremor’s S-1 outlines that Publicis Starcom Mediavest Group (SMG) exec Laura Desmond received $300k in 2012 share options as a member of […]
