According to The Official Google blog, Google has purchased AdMeld for a still-to-be disclosed sum.
From the Google blog post and VP Neal Mohan:
"By combining Admeld’s services, expertise and technology with Google’s offerings, we’re investing in what we hope will be an improved era of flexible ad management tools for major publishers. Together with Admeld, we hope to make display advertising simpler, more efficient and more valuable, provide improved support and services, and enable publishers to make more informed decisions across all their ad space. These are all things our publisher partners have been asking us to further invest in. Of course, Admeld will continue to support other ad networks, demand side platforms, exchanges and ad servers, to yield the best possible results for publishers."
Read Mohan's interview with AdExchanger.com on the deal here.
TechCrunch's Mike Arrington, who reported the deal was done as of last Thursday, said at the time that the price tag was $400 million.
There's also a post from Admeld CEO Michael Barrett on the Admeld blog here which reads in part:
"This is an exciting moment for Admeld, not only because it speaks to the quality of our platform, team, and the results we produce for our clients, but also because it underscores Google’s dedication to helping publishers get the most out of the display ad landscape.
What’s driving this relationship is a shared belief that managing display advertising is still far too complicated for publishers, and together Admeld and Google can help address some of the underlying inefficiencies. Though we have no specific integration plans yet, we imagine our combined offerings can help publishers make more informed, efficient, and profitable decisions across all tiers of their inventory."
Reaction from around the Web (will update throughout the day):
- The Real Reason Google Is Paying Up Big For Admeld - Ad Age
- News Analysis: Google's AdMeld Deal - MediaPost
- Google Enters Agreement to Acquire Admeld - LUMA Partners
- Google Strikes Deal for Admeld (subscription) - The Wall Street Journal
- Google-AdMeld Deal Opens Questions - DIGIDAY
- Google And Admeld: Pressure Is On Display Competitiors—And Publishers - PaidContent
- Google Announces Deal for Admeld; Price Tag Said to Be $390 Million - Ad Age