Google VP of Product Neal Mohan, who helps drive advertising product strategy at the company, spoke to AdExchanger.com about today's announcement regarding the acquisition of sell-side platform Admeld.
AdExchanger.com: What will happen to the Admeld team post-acquisition?
NM: One of the big drivers of the acquisition is, in fact, the team.
We were incredibly impressed with the technical and engineering team in terms of the innovation they brought to the market as well as the team that works directly with the publishers - in terms of revenue consulting and the deep publisher relationships they have. So, everybody from Micheal and Brian to everybody in the organization - it was clear that they were adding value.
It's probably too early to speculate on the specifics of the team, but we look forward to welcoming them to Google once the deal closes. As you know, they're primarily based in New York, but they have offices in San Francisco, London and Toronto as well.
And when does the deal close?