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New Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Ad Tech Era
OpenX CTO Joel Meyer, who was named Prebid’s new chairman, previews the org’s next phase and helping publishers navigate competing agentic protocols.
After Years Of Fighting LGE, Alphonso Is Headed For An IPO – Unless Comcast Or The Koch Brothers Get There First
Alphonso – LG’s ad tech division – finally has a way out of its legal drama with parent company LG Electronics. Actually, it has three potential options.
Micro1 Wants Human Domain Experts To Profit From AI And LLMs
Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies. And AI data startup Micro1 is emblematic of the shifting nature of these early-stage AI vendors.
How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible)
How long does it take you to decide what to watch after you turn your TV on?
Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy
Just in time for new TV programming to hit the screens in September, Nielsen is rolling out a few upgrades to its video measurement currency that will go live by the end of August
The Agency Black Box Is Breaking. Horizon Media’s Bob Lord Explains Why
According to Horizon Media’s Bob Lord, most agencies are trying to solve the wrong problem by obsessing over cost efficiency at a time when AI has quietly unlocked something far more valuable: the ability to become a growth partner to advertisers.