Spring has nearly sprung, and it seems Facebook is ready to get the clutter out.
The company today rolled out organized, parallel newsfeeds geared to various user information needs. CEO Mark Zuckerberg and several members of his team showed off the new, more visually dynamic newsfeeds at Facebook's Menlo Park headquarters this morning.
The quick take for advertisers: Paid placements are likely to be larger and more engaging, but the full impact is still unclear.
Currently, Facebook users are slaves to a singular, often crowded feed that offers little organization other than by chronology and most active stories. “The history of Newsfeed is to have a single stream of content,” Zuckerberg pointed out. “But we have been trying to build the most personalized newspaper we can.
The result is a variety of newsfeeds that were guided and inspired by special constraints the company faced in developing mobile versions of its user interface. Those newsfeeds are: All Friends, Photos, Music, and Following. This means users can allot time to things that interests them most.