Home Online Advertising Update: Aol Buying Dotomi – UPDATED! Still Only Rumor
Online Advertising

Update: Aol Buying Dotomi – UPDATED! Still Only Rumor

By AdExchanger

SHARE:

Following up a report from earlier today on AdExchanger.com, yet another reliable source says that Dotomi is being acquired by Aol as CEO Tim Armstrong reaches to his company’s cash and stock to add a quality retargeting solution.

Given recent strategic AOL moves such as Project Devil which brings an integrated, “big ads” approach to display, Dotomi would appear to be a logical extension of serving the brand marketer clients, drinking in their dollars and using data to drive ROI.

Will a Meredith or a Hearst be the next to buy a retargeting firm as media companies that are comfortable owning technology look to create a cozy home for TV ad dollars as they continue to migrate online?

Companies are rolling the data-driven dice!

UPDATE: 11/3, 9:52 a.m.: Another source says I’m way off! Stay tuned!

By John Ebbert

Tagged in:

Must Read

CTV

Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises

With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with.

TransUnion is partnering with Blockgraph so that advertisers can use its identity data to target, reach and measure TV households across channels.
Marketers

How This Disaster Relief Nonprofit Tapped First-Party Data To Reach Donors Year-Round

Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen’s audience curation helped it spread and sustain awareness.

Publishers

Why Major UK Publishers Are Finally Joining Forces To Curate Ad Inventory

Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human journalism in the AI era.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Toronto Canada pride parade includes a crowd waving pride flags
Marketers

Ad Performance And Politics Steered Brand Dollars Away From LGBTQ+ Communities – But The Pendulum Will Swing Back

The current administration has discouraged many marketers and organizations from showing support for the LGBTQ+ community, including during Pride month.

CTV roundup

How AI Can Enhance Content Without Generating It

As much as consumers complain about AI-generated content, advertising experts say AI still has an important place in video creation and production, including for ads. But using AI in content without turning off consumers is a tricky dance.

Marketers

How Tovala Banks On Subscriptions And Incrementality – But Not Ads – To Profit From Its Oven

Smart TVs, refrigerators and other home appliances may pester you with marketing, but at least the hardware is cheap. Another startup taking a different approach to the same theory is Tovala, which was founded in 2015 and combines a standalone countertop oven with a weekly meal kit subscription.

Popular

  1. TransUnion is partnering with Blockgraph so that advertisers can use its identity data to target, reach and measure TV households across channels.
    Marketers

    How This Disaster Relief Nonprofit Tapped First-Party Data To Reach Donors Year-Round

    Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen’s audience curation helped it spread and sustain awareness.

  2. CTV

    Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises

    With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with.

  3. AdExchanger Content Studio

    Can AI Orchestrate Omnichannel Advertising?

    Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and creative optimization, the industry’s first wave of AI investment has focused on helping campaigns perform better.

  4. Margarita Savytska, Marketing Executive, Sojourn Solutions
    OPINION: Data-Driven Thinking

    AI Agents Are Making Marketing Decisions On Data No One Has Checked In Years

    The industry spent years building data verification frameworks for publishers and sellers. The buy side has no equivalent discipline. And it needs one.

  5. Lou Paskalis, Chief Strategy Officer at Ad Fontes Media, and Founder & CEO of AJL Advisory
    OPINION: Data-Driven Thinking

    Cannes 2026: The Humans Strike Back

    In a world being agentically orchestrated at scale, human judgment is the indispensable guardrail preventing us from optimizing right over the cliff.