PubMatic Is All In On Agentic AI
PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year.
Webinars
On Demand
How Publishers Can Stay in Control and Boost Profitability With AI-Powered Ad Selling
AI is already reshaping how media is bought, optimized, and measured, but too often publishers are watching the value flow elsewhere. In this webinar, join AdButler and AdExchanger as we explore how publishers can stay in control and boost profitability by putting AI to work across the ad selling lifecycle. We'll highlight where AI can actually drive revenue, from pricing and forecasting to trafficking, optimization, and demand management. This webinar will also shine the spotlight on what publishers need to do to ensure these systems work for their business—not for everyone else in the supply chain.
View On Demand
Wired for Weather: How Mother Nature impacts emotions, shapes memories, and changes decisions
What if you could predict not just the weather—but how your customers feel because of it, and what they’ll do? The Weather Company partnered with Neuro-Insight, a leading neuroscience firm, to map what happens to the brain in different weather conditions. The findings are striking: weather doesn’t just influence behavior on the surface—it rewires mood, memory, and decision-making at a subconscious level, where 90% of decisions are made. Your consumers don’t just dress differently in different weather—they think differently. And when you align your messaging to match, ROI climbs—by nearly 20%. Weather is one of the most powerful signals in marketing. If it’s not part of your strategy, you’re leaving emotion, attention, and impact on the table. Join The Weather Company to learn more about how marketers can use weather’s impact on mindsets and decision-making to improve KPIs.
View On Demand
Planning for 2026: How Marketers Can Leverage Samsung Ads for Driving Maximum Impact During Key Moments
Are you ready to dominate 2026? With major events like the Super Bowl, Winter Olympics, FIFA World Cup and other key moments on the horizon, marketers need a winning strategy to engage audiences and maximize ROI. This session will equip you with the CTV know-how to be successful in 2026. Don’t miss this opportunity to future-proof your marketing strategy.
View On Demand
A Proven Recipe for Full-Funnel Retail Media Success
In today’s ever-evolving media landscape, advertisers face the daunting challenge of navigating a sea of complex platforms, capabilities, and choices to allocate budgets effectively. This webinar will help simplify the complexity, equipping advertisers with straightforward, effective ad-buying strategies to help drive strong outcomes. Experts from Instacart and Flywheel will share actionable insights, cutting through the noise to help you unlock smarter media investments.
View On Demand
A View From Walled Gardens: Creating more efficient media quality strategies for the age of AI
Media quality has become a key requirement for Fortune 500 brands — yet the definitions, metrics, and methodologies behind it remain a moving target. With so much change, it begs the question: do marketers know exactly what they’re paying for? As the leader in brand safety and suitability, Zefr will unpack the critical differences between media quality across the open web and social walled gardens, helping advertisers ensure that every verification dollar is delivering real value.
View On Demand
Understanding Digital Out-of-Home Measurement Beyond Impressions
As advertisers increasingly lean into digital out-of-home (DOOH) advertising for its high visibility, contextual relevance, and technological advancements, they also seek greater accountability and performance transparency. In this webinar, you’ll understand how to measure your DOOH campaign and turn impressions into quantifiable business outcomes.
View On Demand
How Unifying Creative & Media Drives Advertising Efficiency and ROI
This webinar will dissect the common causes of friction and explore why bridging the gap between creative and media has never been more critical. Attendees will gain practical insights into actionable practices and considerations to unify these operations, ultimately raising the bar on campaign efficiency, agility, and overall effectiveness.
View On Demand
CAUSAL ATTRIBUTION CLINIC: How to use causal multipliers and triangulation to drive growth for your brand
We’ll walk through a simple forecasting exercise to showcase how using last click data to build forecast can lead to misaligned expectations for business performance and how causal multipliers can help correct your forecasting accuracy.
View On Demand
Boost Your Holiday ROI: 5 Tips to Make Your CTV Ads Work Smarter
This webinar will explore the influential CTV, macroeconomic and industry trends during the holiday season to help you optimize your 2025 holiday advertising strategy to uncover opportunities to drive more than 5x ROI.
VIEW ON DEMAND
The Emergence of B2P Marketing
Join us for an in-depth thought leadership conversation on the direction of B2P marketing – what is it, how it’s new, and how it can benefit your marketing efforts. Plus, using your data more efficiently to cut out the clutter and reach decision makers.
VIEW ON DEMAND
Agencies and Marketers: Align your Data and Align your Results
Understanding the impact of campaigns, ads and content allows marketers to improve performance over time; but if these metrics are not connected to the ones that the brand uses to run their business, how impactful will they really be? Tune in to find out how to align your data strategy.
VIEW ON DEMAND
That’s the way the cookie crumbles – supply considerations in 2025
As the digital landscape continues to evolve, publishers face myriad challenges and opportunities in 2025. The dynamic nature of regulatory changes and the shifting policies of ad-tech giants are reshaping how publishers operate and monetize their content. This discussion will delve into the key considerations publishers must navigate to thrive in this changing environment.
VIEW ON DEMAND
How Full-Funnel Marketing Strategies Drive Growth: Leverage Best Practices From Top Retail Marketers
Retail advertisers face many challenges ranging from competitive industries and locations to choosing from a large variety of marketing options. How can retail brands maximize relevance and ultimately increase online and in-person sales? Discover how Simpli.fi helped The Container Store and Costa Farms do exactly that by leveraging precise targeting solutions to create custom strategies. Join us to gain insights into retail marketing strategies and learn about the latest in programmatic advertising technology.
VIEW ON DEMAND
Marketing goals giving you a headache? How affiliate marketing achieves them all
Tuesday, July 16, 2024 at 11 am ET Tune in to hear how the affiliate channel has evolved into a gateway for novel advertising solutions and ecommerce technologies. And meet a selection of these businesses to find out first-hand how they’re helping online brands transform their sales and marketing efforts.
VIEW ON DEMAND
Unveiling the 2024 Sponsored Products Benchmarks: A Roadmap to Retail Media Success
Wednesday, April 3, 2024 at 12pm ET In this webinar, you will explore seasonal trends, ad inventory distribution, and the strategic use of sponsored products across different product categories. Attendees will learn about the opportunities and gaps in sponsored product coverage, as well as the top categories maximizing ad opportunities.
VIEW ON DEMAND
2024 Trends and Planning – Introducing an ID-less World
Thursday, January 11, 2024 at 11am ET In this webinar, dive into the world of programmatic media buying strategy and gain a comprehensive understanding of how to navigate the changes in the advertising ecosystem. Stay ahead of the game and equip yourself with the skills needed to thrive in the evolving advertising landscape of 2024.
VIEW ON DEMAND
How to Meet your Best Customer… Again.
Join Jason Oates, Chief Business Officer at LiveIntent, to learn how to enrich the customer experience and exceed expectations, as well as unleash untapped revenue potential with cutting-edge monetization tools.
VIEW ON DEMAND
2024 Preview: AI, Consumer Behavior, and the Latest in Ad-tech
Join Nola Solomon, SVP of Go-to-Market at Criteo, for this educational webinar as she discusses the trends for 2024 and how Growth Marketers should prepare accordingly.
VIEW ON DEMAND
The CTV Questions You Didn’t Know You Should be Asking
Join Ben Brenner, VP of Solutions Engineering at Digital Remedy, for an engaging session on the CTV questions that brands and agencies should ask potential performance marketing partners on cost, campaign outcomes, reporting, and incrementally.
VIEW ON DEMAND
DO Cross the Screens: Why Digital Marketing Channels Work Better Together
Join us to discuss how an omnichannel approach to digital marketing can drive (and enhance) performance across every screen your audience is glued to. We’ll also explore why CTV is the perfect anchor point for establishing a cohesive marketing strategy that can extend messaging from one channel to the next (and back again).
View On Demand
The Power of Consolidation for Cost-Effective, Real-Time Insights
In this webinar, we will explore the benefits of consolidating data analysis tools to provide real-time insights, discuss the challenges faced by ad tech companies in managing large datasets, how consolidation can simplify the process, and more.
View On Demand
Your Cheat Sheet for the Best Performing CTV Strategies
Join Allie Lindly of MNTN as she shares key insights from MNTN’s first-party research. She will be reviewing how top advertisers have found success on the MNTN platform, how to apply those learnings to your own CTV campaigns, and provide the blueprint you need to make the most of the TV screen.
View On Demand
Balancing Performance and Brand to Fuel Growth
As brands mature, driving growth isn’t just about direct response—it’s about broadening audiences, building consideration, and fueling long-term demand. Learn how Square is rethinking media's role in expanding reach and awareness to resonate with potential customers while maintaining strong performance foundations.
View On DemandMust Read
The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech
The Trade Desk, once a Wall Street darling, now faces the challenge of rebuilding goodwill across the investor community and the ad tech industry.
Other Than Buying Warner Bros. Discovery, Paramount Skydance’s Priority Is Streaming Revenue Growth
While the outcome of Paramount Skydance’s bid for Warner Bros. Discovery hangs in the balance, Paramount is laser-focused on driving streaming growth.
TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences
On Wednesday, and in time for the upfronts, Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.
Why Dow Jones Prioritizes Direct Deals To Protect Its Audience Value
In pursuit of ad revenue, Dow Jones is betting on a tried-and-true strategy: direct relationships, first‑party audiences and a disciplined approach to using data to enrich ad campaigns.
Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina
Infillion, an ad tech business built on M&A, is back with another acquisition. This time it’s Catalina, a century-old market research and shopper marketing company with roots in physical cash register machines.