Inside PubDesk, The Trade Desk’s New Dashboard That Shows What Buyers Actually Care About
A peek inside PubDesk, The Trade Desk’s new dashboard that gives sellers detailed info on how buyers value their inventory.
The Programmatic and Marketing Technology Events of the Year
Driving Performance and Suitability in Programmatic
What good is performance if the media environment undermines it? In programmatic, efficiency is no longer enough. Advertisers want outcomes they can trust. Publishers want quality content valued, not blocked by blunt safety tools. The challenge is connecting results with media quality and integrity.
Attend
Programmatic Impact Awards
The Programmatic Impact Awards spotlights the boldest, most boundary-pushing campaigns in programmatic advertising. This prestigious program celebrates visionary strategies and game-changing innovations. Winners aren’t just keeping up, they’re redefining what’s possible. Congrats to the winners!
VIEW THE WINNERS
2024 Top 50 Programmatic Power Players
AdExchanger’s Top 50 Programmatic Power Players is the digital marketing industry’s definitive list of the best agencies, strategic partners, technology service providers, and consultants of the year. View the list.
VIEW THE LIST
Programmatic I/O Las Vegas
Programmatic I/O Las Vegas is in a new location for 2025! Join us at the Park MGM on May 19-21, 2025. Registration will open soon.
Register Today
Top Women in Media & Ad Tech Gala
Join us for an inspiring evening of celebration at the Top Women in Media & Ad Tech Gala, taking place June 5th in New York. View the list of honorees here.
Secure Your Seat
AdExchanger Awards
The AdExchanger Awards celebrates excellence in digital marketing and advertising. The 2025 AdExchanger Awards call for entries is now open. Early deadline is 7/11. Final deadline is 7/18.
SUBMIT YOUR ENTRY
Programmatic I/O New York
Plan ahead for Programmatic I/O New York, September 29-30, 2025. Registration now open.
Register TodayMust Read
How To Advertise To Advertisers At Ad Industry Events (Like Advertising Week)
New Yorkers are bombarded by ads at every turn. But targeted ads? For your industry? While you’re on your way to an event for that industry? The surreality of that experience can still pack a punch.
CleanTap Says It Easily Fooled Programmatic Tech With Spoofed CTV Devices
CleanTap claims that 100% of the invalid traffic it spoofed was accepted into live auctions run by programmatic platforms and was successfully bid on by advertisers.
HUMAN Expands Its IVT Detection Tool Kit With A New Product For Advertisers, Not Platforms
HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads. Now it’s offering the solution to individual advertisers.
Index Exchange Launches A Data Marketplace For Sell-Side Curation
Through Index Exchange’s data vendor marketplace, curators gain access to third-party data sets without needing their own integrations.
Can Publishers Trust The Trade Desk’s New Wrapper?
TTD says OpenAds is not just a reaction to Prebid’s TID change, but a new model for fairer, more transparent ad auctions. So what does the DSP need to do to get publishers to adopt its new auction wrapper?