Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement
Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.
CTV has become a core performance channel, but measurement hasn’t kept pace with rising scrutiny from executives and finance teams. Today, marketers are expected to prove incremental revenue impact, not just impressions, reach, or platform-reported ROAS, and defend results in budget conversations. In this panel discussion, leaders from PebblePost and AdExchanger will examine why traditional attribution falls short in a fragmented CTV landscape and why incrementality is emerging as the new standard for measuring real business impact. Attendees will learn how to separate attribution from causality, validate incremental lift, and align CTV reporting with finance-ready outcomes that withstand CFO scrutiny.
Register Free TodayThe AdExchanger Awards celebrates excellence in digital marketing and advertising. The 2025 AdExchanger Awards call for entries is now open. Early deadline is 7/11. Final deadline is 7/18.
VIEW THE WINNERSProgrammatic I/O New York 2026: Where Commerce Meets the Open Web One ecosystem. Multiple channels. Shared outcomes. Programmatic I/O 2026 brings together brands, agencies, publishers, and ad tech leaders to explore how commerce-driven signals, AI, and performance intelligence are reshaping programmatic advertising across CTV, retail media, digital, audio, mobile, and emerging channels. Through practical sessions, peer discussions, and hands-on workshops, attendees gain real-world strategies that scale across platforms. Site launching soon. Season pass to Programmatic AI and Las Vegas and Programmatic I/O New York available at super low rates available here for a limited time.
REGISTER NOWWe're pleased to announce, the Top Women in Media & Ad Tech will join the Top Women Network, a celebration of 1,500+ women in media and ad tech, taking place the first week of November 2026. The Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community. Presented by AdExchanger and AdMonsters, powered by the Chief Marketer Network. Call for Entries opens May 11, 2026 The Call for Entries for the Top Women in Media & Ad Tech awards will open on May 11, 2026 Subscribe to AdExchanger for updates. Email questions to events@adexchanger.com.
Secure Your SeatPreviously CTV Connect, Convergent TV World is where the worlds of linear TV, streaming, CTV, gaming, retail media, and digital out-of-home come together. Audiences no longer live in silos, and neither can marketers. This event brings together brands, agencies, publishers, networks, and tech leaders to tackle the challenges of measurement, attribution, and cross-screen storytelling—while showcasing the innovations driving the future of video advertising across every screen.
RegisterAI is already reshaping how media is bought, optimized, and measured, but too often publishers are watching the value flow elsewhere. In this webinar, join AdButler and AdExchanger as we explore how publishers can stay in control and boost profitability by putting AI to work across the ad selling lifecycle. We'll highlight where AI can actually drive revenue, from pricing and forecasting to trafficking, optimization, and demand management. This webinar will also shine the spotlight on what publishers need to do to ensure these systems work for their business—not for everyone else in the supply chain.
View On DemandThe Convergent TV Awards celebrate excellence across the entire screen ecosystem — where television, streaming, gaming, digital out-of-home (DOOH), retail media, and emerging platforms intersect. From the living room to the mobile device, from the stadium screen to the streetscape, today’s audiences move fluidly across platforms…and the industry must, too. These awards honor the brands, agencies, platforms, and technology partners leading the way in this new era of cross-screen innovation, creativity, and convergence. Early Deadline: Dec. 5th
ENTER NOWAdExchanger’s Top 50 Programmatic Power Players is the digital marketing industry’s definitive list of the best agencies, strategic partners, technology service providers, and consultants of the year. View the list.
VIEW THE LISTCablefax celebrates the Most Powerful Women for their influence and leadership within the industry — as well as their dedication to empowering other execs to grow and thrive. The Most Powerful Women awards and magazine recognize women across all departments including advertising, communications, corporate culture, sales, content, consultants, distribution, digital, finance, legal, operations and more. Join us in honoring these women who break boundaries and set new standards.
View the HonoreesThe Programmatic Impact Awards spotlights the boldest, most boundary-pushing campaigns in programmatic advertising. This prestigious program celebrates visionary strategies and game-changing innovations. Winners aren’t just keeping up, they’re redefining what’s possible. Congrats to the winners!
VIEW THE WINNERSWhat good is performance if the media environment undermines it? In programmatic, efficiency is no longer enough. Advertisers want outcomes they can trust. Publishers want quality content valued, not blocked by blunt safety tools. The challenge is connecting results with media quality and integrity.
View On DemandPlan ahead for Programmatic I/O New York, September 29-30, 2025. Registration now open.
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