The Big Story features a roundtable discussion with the AdExchanger editorial team on the week’s top news stories. New and previously published episodes are available on this page and on your preferred podcast app.
Amazon’s clean room is … well, not open for business. But it exists! James Hercher and Alison Weissbrot on Tuesday reported on a closed beta test run by Amazon that will give ad buyers access to more of its vaunted data. This week on The Big Story, we’ll see what they uncovered in terms of […]
The practice of sending targeted messaging to people online is under fire – and not just in Europe. Both Apple and Mozilla are restricting the ability to target on their respective browsers, and it’s forcing Google’s hand with Chrome. This week on The Big Story, we take a look at some recent news related to […]
After more than a decade apart, Viacom and CBS have gotten back together. In many ways, though, this is a marriage of necessity. The new ViacomCBS entity must find its foothold in a world that’s been disrupted by Netflix and Amazon, faces further disruption from Google, Facebook and Apple – and where peers such as NBCU, […]
Real-time bidding (RTB) is at a crossroads, thanks to Europe’s General Data Protection Regulation (GDPR). This week on The Big Story, we check out what the future holds for a tactic that revolutionized the way ads online were bought and sold. While final decisions aren’t imminent – European data authorities are only investigating into 2020 […]
TV buyers brightened when Amazon Fire TV made some of its inventory available through the DSPs dataxu and The Trade Desk, bringing real-time bidding to the purchase of CTV inventory. This week on The Big Story, the team talks about that development and examines the state of RTB in programmatic TV and what sort of […]
Ad tech titans face off with each other this week as The Trade Desk takes a stand against Google, the FTC fines Facebook and TikTok… well, I suppose its denizens talk about invading #Area51. First up, Sarah Sluis broke wide open a scuffle about standards – namely, how will Google’s exchange bidding product be defined […]
Working with Google can feel like an arms race. Header bidding threw Google for a loop, since it took away its priority in the waterfall auction. But Google rebounded when it released a product called exchange bidding more than a year ago. Since then, it has continuously tweaked its auctions to accommodate – or control […]
This week on The Big Story, it’s all about quality – the quality CPM (qCPM). It’s a new – but actually kind of old – way for ad buyers to figure out whether they’re getting good value for the inventory they purchase by adding indicators of quality, such as viewability and brand safety, to the […]
Nothing says Fourth of July like a big helping of hot dogs, potato salad and The Big Story podcast. It’s the middle of the year (well, a little past the middle), and this week, the AdExchanger team takes stock of what happened so far and what will likely happen in the year to come. The […]
While most of the interest in TV happens in front of the glass, there’s a great deal of intrigue taking place behind it. This week on The Big Story, we dive into some of the most recent data dealings, with LiveRamp buying Data Plus Math and how much of that TV-generated data is collected and […]
