Technology

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo!’s New PR Firm First, The New York Times runs an article by Brad Stone and Ashlee Vance offering insider details on what a great deal (follow closely) Microsoft thinks that Yahoo! received in handing over search to Microsoft. Yesterday , Kara Swisher on […]

Andy Cocker and Martin Kelly are co-Founders and Managing Partners of UK-based, Infectious Media Ltd. AdExchanger.com: How does the UK advertising marketplace perceive exchanges today?   What can be improved? IM: There’s still a lot of misinformation being peddled in the UK around Ad Exchanges. Some of this comes from Networks who probably feel that exchanges […]

Mike Lewis is President and Co-Founder of Ad-Juster, an ad server discrepancy management company. As you have said in your release, Ad-Juster looks to solve “two of the digital ad industries major pain points: 3rd party reporting and discrepancy identification.” Can you share momentum you have seen with Ad-Juster’s product in 2009? And, who needs […]

Demand-side platforms are becoming the rage. Whether you’re creating an agency platform strategy or offering white-label solutions for all ad buyers including ad networks, agencies or directs. So, what’s driving the media buying platform trend and when will Nintendo release its console version? I’ll leave the Nintendo version alone for now (Imagine “Dance Dance Revolution” […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The TV Upfront Show Turning To Exchanges? The heavily-publicized TV upfront “show” is winding down according to Anthony Crupi of MediaWeek and media chiefs are P.O.’d. Quoting an unnamed ad boss at a media company, presumably a network, the agencies were working hard to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Web Trends Eats WideMile For Its Insights Analytics provider, WebTrends, has bought multi-variate testing and site optimization company, WideMile for an unknown sum. Release here. Analytics companies are broadening their tool set to discover actionable, consumer insights for their clients. A blog post just […]

Another privacy piece on the behavioral ad network business has been launched – this time by The New York Times’ Stephanie Clifford. In her piece entitled, “Ads Follow Web Users, and Get Deeply Personal,” web ads are considered “Orwellian.” Good god. That’s over the top and reminiscent of other recent pieces in the media (like […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital GRPs for Brand Marketers Comscore and Microsoft announced today that they are “develop[ing] a digital media planning solution, named the Reach and Frequency Planner (RF Planner), which will allow brand advertisers to predict reach, frequency and audience composition at the ad placement level.” […]

Paul Edmondson is CEO of YieldBuild, a yield optimization company. AdExchanger.com: Please describe the momentum you’re seeing at YieldBuild. For example, how many participating publishers are a part of your optimization offering these days? We’re really happy with our growing publisher base. While we want to respect our publishers’ privacy, we can say that we […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search Retargeting Just Got Bigger Details on the forever imminent “Microsoft/Yahoo search deal” should happen today and AdAge claims that Yahoo! will run search ad sales for both companies. Also of note, according to AdAge’s Michael Learmonth, Yahoo!’s search retargeting product will now incorporate […]