Yesterday, Adobe announced that acquisition of video monetization platform Auditude as Adobe said in a release that it was looking to provide an “end-to-end video offering (…) with the goal of helping customers build long-term businesses through the delivery of quality video content and superior viewing experience across all IP-enabled devices.” No terms were announced […]
Greg Coleman is President of Criteo, a personalized advertising technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Coleman to discuss his company, his views on the space, and the state of Criteo today. AdExchanger.com: How would you summarize your experience at Criteo since you arrived […]
At last weekend’s Association of National Advertisers (ANA) event, the presentation by IBM’s Jon Iwata, who is the company’s SVP of Marketing and Communications, wasn’t what one might expect from a 100-year old company known for international business machines. It was about character. Iwata (see his bio) is a lifer at IBM having started there […]
Naveen Tewari is CEO and Founder of InMobi, a mobile advertising network. AdExchanger.com: InMobi purchased Sprout last year of course. How important is rich media to successful mobile campaigns today? Can an advertiser have a successful mobile campaign without rich media? NT: The importance of rich media is mostly determined by the objectives of the […]
Today, PubMatic produced its annual Ad Revenue Conference in New York City focused on the sell-side of the ad ecosystem. In a panel bringing together thought leaders who’ve “been busy” in the private marketplace or exchange space (whichever you prefer), Upstream Group’s Doug Weaver ably guided discussion about who’s buying and selling privately in audience-based […]
Yesterday, media company Federated Media announced the acquisition of Boulder, Colorado-based ad network and publisher technology company Lijit. Federated CEO Deanna Brown offered in a release, “Our combined relationships, proprietary tools and conversational marketing services will be invaluable to publishers and advertisers alike.” Read it. Lijit CEO Todd Vernon and COO Walter Knapp will become […]
Today, PubMatic announced that Kirk McDonald (LinkedIn), who was President, Digital of Time Inc, has joined the company as its President. Read the release. McDonald discussed his new role and the larger publisher landscape with AdExchanger.com. AdExchanger.com: Why is PubMatic the right next step for you? KM: Here’s the truth. I believe that the industry […]
Former AudienceScience executive Jeff Hirsch has announced that he is joining Santa Barbara, California-based Underdog Media as its CEO. Hirsch discussed his new role and his new company’s future plans with AdExchanger.com. AdExchanger.com: Please share some details about the new role. Why make the move? JH: It’s time for me to get back to basics […]
Murthy Nukala is CEO of Adchemy, an online advertising technology company specializing in search engine marketing tools for advertisers. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Nukala to discuss his company, his views on the space, and the state of Adchemy today. AdExchanger.com: What would you […]
HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads. Now it’s offering the solution to individual advertisers.
Through Index Exchange’s data vendor marketplace, curators gain access to third-party data sets without needing their own integrations.
TTD says OpenAds is not just a reaction to Prebid’s TID change, but a new model for fairer, more transparent ad auctions. So what does the DSP need to do to get publishers to adopt its new auction wrapper?
What happens when an ad tech developer partners with a cybersecurity expert to start a new company? You end up with a consumer product that is both a privacy software service and a programmatic advertising ID.
Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.
What can pureplay ad tech companies do to clean up their rep on the Street?
