In its short, two-year lifespan, FuboTV, a streaming video service specializing in live sports content, has mostly monetized through paid subscriptions. But after raising a $55 million Series C round in June – and pushing to grow subscribers for its new skinny bundle, Fubo Premier – it’s turned its attention to its tech stack. FuboTV […]
Many advertisers want reach, but when Canada Dry executed a campaign with Spotify and Adobe, it optimized against a softer metric: mindset. “We don’t think of consumers as just 18-49-year-olds or young millennials,” said Brit Sundberg, programmatic media and data strategy manager for Dr Pepper Snapple Group, which owns Canada Dry. “We think of our […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Wise, co-founder and CEO at Mediaocean, and Boris Mouzykantskii, founder, CEO and chief scientist at IPONWEB. With its ability to radically open up opaque transaction systems, blockchain is perfectly […]
In April, Verizon joined the ranks of Apple, Samsung, Citi and other enterprises when it hired its first chief customer experience officer. For the role, it tapped Disney and Capital One alum Scott Zimmer to help connect the dots between all channels that Verizon consumers come across. Unlike CRM, which originated in the late ’90s […]
Google’s latest anti-fraud measure aims to stamp out ad fraud by clawing back money from the exchanges where its DSP purchased fraudulent inventory. In Q4, DoubleClick Bid Manager will give advertisers the option to buy only from exchanges that will refund media spend for fraudulent inventory. Over the past month, Google’s DSP has issued advertisers […]
There’s been no shortage of ad tech M&A lately, and video’s been one of the biggest drivers of deal activity. “Thirty-six months ago, YouTube MCNs [multichannel networks] were the video solution of choice to reach audiences with compelling content,” said Elgin Thompson, managing director for investment bank Digital Capital Advisors. “Now, solutions intended to monetize […]
While Google claimed advertisers are returning to YouTube, new data from Standard Media Index reveals advertisers really did tighten their purse strings after the video platform’s brand safety scare. YouTube ad spend declined about 26% YoY in Q2, while ad spend spread across digital video platforms such as Hulu or network-owned video services, in comparison, […]
DoubleVerify said Wednesday that private equity firm Providence Equity Partners has acquired a majority stake in the company. AdExchanger reported in July that DoubleVerify was exploring a sale that would have valued the company in the $350 million range. The exact size of the Providence stake was not disclosed in the deal announcement, but The […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, CEO at TripleLift. Such is the state of the tech industry today that companies are trying to solve nearly every problem with the blockchain. Advertising technology is not […]
For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On the one hand, it’s unlikely any new scaled DSPs will enter the market. The costs to build a competitive platform – nine digits off the bat and another eight digits per year in operational costs […]
Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed.
CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.
Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.
The American College of Education partnered with performance TV company MNTN to better reach its audience of adults seeking higher education.
Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.
Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.
