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»Zappos

PII: For Carat's Patricio Jaramillo, Business And Analytical Skills Are A Career ‘Killer Combo’

This is the latest installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with talent from Mindshare, Mediavest | Spark, Razorfish, Essence, INNOCEAN, Clear Channel Outdoor and Placed. Patricio Jaramillo is in a serious relationship with data. “My relationship with my wife is first, and then with data,” the... Continue reading »
by Alison Weissbrot // January 10th, 2017 //
»
How Blue Apron And Zappos Use Data To Disrupt Themselves

The extent to which data drives an online brand’s marketing varies distinctly, a key theme that emerged at Quantcast’s data summit in New York on Thursday. For Blue Apron, a subscription commerce site and meal delivery service, data helps refine the online experience but is less applied to offline investments. For Amazon-owned shoe and apparel... Continue reading »
by Kelly Liyakasa // October 9th, 2015 //
»
Ads Across Amazon: O&O Sites Vary In RTB And Data Readiness

Although Amazon has kept fairly quiet about its ad-services pitch to media buyers, analysts believe that marketing services will be a driving force in what sustains and propels the ecommerce giant in the years to come. “Amazon has to push into new areas,” writes David Farnoush, a media analyst for Harmelin Media, in a blog... Continue reading »
by Kelly Liyakasa // December 5th, 2013 //
»
Why Amazon, Facebook Are In Hot Pursuit Of Digital Identity

It all comes down to who owns the digital identity and the addressability that follows. Late this spring when Amazon launched the Login with Amazon service, it gave access to 200 million-plus active Amazon users to app developers and site owners. “Login with Amazon is the latest offering in an array of services that make... Continue reading »
by Kelly Liyakasa // August 19th, 2013 //
»
 

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