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»Yoyi Media

How Is The China Luxury Market's Slowdown Affecting Digital Ads?

Programmatic buying is becoming increasingly important to the China advertising industry. But in recent weeks, executives, including Publicis' Maurice Levy, have shared how a dip in the luxury market in China has affected their business. We reached out to several industry executives in China with the following question: How is the slowdown in the China... Continue reading »

by Kimberly Maul // March 17th, 2014 //
»
China's Yoyi Media Plans DMP Launch And Mobile Push In 2014

Yoyi Media, one of the major DSPs in China, will launch a data management platform called Data Bank for clients in early 2014, according to CEO Roy Zhou. "If you want a good result, regardless if you're a direct response client or a branding client, you need to have very good data," Zhou told AdExchanger.... Continue reading »

by Kimberly Maul // January 24th, 2014 //
»
 

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