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»yield optimzation

Visiblity On Revenue And Third-Party Cookies In Data Firewall Product Says PubMatic CEO Goel

PubMatic announced its new Data Firewall product which the company says enables "publishers [to] get visibility into 3rd party companies that are tracking the publisher’s audience via pixels or cookies and causing data leakage." Furthermore, the product provides the ability to view revenue by third-party provider (such as an ad network) according to the release.... Continue reading »
by AdExchanger // September 29th, 2010 //
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