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»Xaxis Radio

Programmatic Audio Emerges – And Looks For Its Place In The Media Plan

Digital audio inventory is increasingly available for programmatic purchase. But while audio publishers see value in the audience-based buying and granular targeting that programmatic offers, they are wary of dumping their inventory into an open exchange. And advertisers aren’t really sure how programmatic audio fits into their paid media mix. Here’s the landscape: iHeartRadio inventory... Continue reading »

by Alison Weissbrot // April 11th, 2016 //
»
WPP's Xaxis Sees A Draw For Brand Dollars In Programmatic Audio Ads

Although the major internet ad players – e.g., Pandora, Spotify, Last.fm – all swear by their direct sales, Xaxis, WPP's audience buying unit, is looking to leverage audio ads as a way to get more brand campaign ad dollars within its programmatic system. "The appeal [of internet radio audio ads] is that we want to... Continue reading »

by David Kaplan // January 25th, 2013 //
»
 

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