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[X+1] Enhancement Keys In On Offline-Online Connections

[X+1] has added a new component to its data-management platform (DMP) called Origin KeyChain to expand its offline targeting capabilities. “Prior to KeyChain, we could do offline targeting for our customers, but only for their customer IDs and not for prospects,” said CEO John Nardone. Here’s how it works. Generally speaking, DMPs gather user information... Continue reading »

by Ryan Joe // June 25th, 2014 //
»
 

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