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Worldwide Web Consortium

  • The new W3C Private Advertising Technology Community Group will incubate tech solutions that make online advertising work better without hurting privacy.

    New W3C Group Aims To Dial Back The Rhetoric And Get Practical About Post-Cookie Tech

    It’s time to stop talking and start doing. That’s the raison d’être, in a nutshell, behind a new community group – the Private Advertising Technology Community Group – housed within the World Wide Web Consortium.

  • Dominion And Domains: Here’s How You Can Fix The Web

    Source: A Complete Introduction to Terry Pratchett’s Discword. “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Rosewell, founder and CEO at 51Degrees. Pillars The Word Wide Web Consortium (W3C) was set up to standardize an open world wide […]

  • Ad Industry Consortium Quits 'Do Not Track' Group

    In perhaps the biggest challenge yet to the legitimacy of the Do Not Track standard-making process, the Digital Advertising Alliance is giving up on efforts to build consensus for a browser-based DNT solution for Internet users. The self-regulatory group will also begin its own efforts to initiate a browser-based tracking choice mechanism for Internet users, […]