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women’s sports

PODCAST: The Big Story

DOOH You Like Women's Sports?

BY Alyssa Boyle// July 31st, 2026

Women’s sports is having a moment as publishers, advertisers and the tech vendors in between try to capitalize on rising viewership. Digital out-of-home is having a moment, too.
CTV Roundup

There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change

BY Victoria McNally// July 29th, 2026

Women’s sports are a lot more popular than they used to be. But ad inventory remains scarce, because women’s sports still gets way less mainstream media exposure.