Comic: Every Time A Bell Rings, An RMN Gets Its Wings
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Western Union
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Western Union Banks On First-Party Data To Woo Brands To Its New Media Network
Western Union – which, fun fact, sent its first telegrams across the American frontier in the early 1850s – launched a media network last month that reaches 150 million people.
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For Western Union, Data Driven Marketing Is Strictly An Opt-In Affair
Western Union describes itself as a financial services provider for the “underbanked,” a group it pegs at approximately 25% of the U.S. population. As with all financial companies it must be very careful with its customer data and how it uses that data to acquire customers and market new services. That caution extends to data-driven […]
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