• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Become an AdHero
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic I/O New York
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
AdExchanger Homepage
  • Programmatic I/O New York
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic I/O New York
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story

Membership

  • Member Exclusives
  • Sign Up

About Us

  • Advertise
  • Become an AdHero
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

WebGL

  • Gaming

    The In-Game Ad Market is Expanding, One SDK At A Time

    BY Anthony Vargas// October 21st, 2024

    In-game ad platform Gadsme released a new SDK for non-Unity game engines. It’s the latest example of in-game ad platforms expanding SDK support in a quest for more premium inventory.

    Tagged in:
    • AAA games
    • Anzu
    • Asphalt Legends Unite
    • Bidstack
    • c
    • Cocos2d
    • console games
    • Cristophe Nazaret
    • Dream-Up
    • featured
    • Frameplay
    • gadsme
    • Gameloft
    • George Iosif
    • Godot
    • HTML5
    • JavaScript
    • mobile games
    • PC games
    • SDK
    • Simon Spaull
    • Unity
    • Unreal
    • WebGL
    • Xtrem Racing

Popular

  1. Danilo Tauro, Managing Partner, Aperiam
    OPINION: Data-Driven Thinking

    The Trade Desk’s Blue Ocean Moment: How The DSP Can Rewrite Ad Tech’s Rules

  2. Agencies

    MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz

  3. Chloe Wix, global head of product & commercial growth, Spotify
    podcast monetization

    At Spotify, Podcasts Remain A Priority After An Anemic Q2 For Its Ads Business

  4. Comic: Nonplussed.
    Marketers

    One Startup’s Plans To Make Digital Out-Of-Home More Accessible

  5. Daily News Roundup

    Walmart’s Brand-to-Seller Balance; For Everything Else, There’s WPP


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Programmatic I/O New York

September 29-30, 2025
Marriott Marquis
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2025 Access Intelligence, LLC - All Rights Reserved