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»Walker Media

Life After Desk: Inside Publicis Groupe’s VivaKi Reshuffle

When French holding company Publicis Groupe decentralized the programmatic capabilities of its agency trading desk VivaKi in February, it did so to capitalize on the increasing performance of programmatic, said VivaKi CEO Stephan Beringer. While Beringer didn’t pinpoint the exact drivers for the restructuring, “It was the culmination of insights that led to the need... Continue reading »
by Liz Rowley // May 27th, 2015 //
»

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