OPINION: On TV & Video
Viewers Want To Add More SVOD To Their Streaming Lineups, But Competition Will Be Fierce
Even though three-quarters of consumers already use a subscription video-on-demand (SVOD) service, they are open to adding more – for the right content. Viewers are willing to add an average of 1.6 more SVOD services to their current lineup, according to the 2019 Manatt, Vorhaus Digital Strategy Study. Since Disney, WarnerMedia, NBCUniversal, Apple and Discovery […]
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