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VM Connect

  • Ad Exchange News

    Retailer Ad Platforms Integrate The Web; Vox Media Enters The SSP Biz

    BY AdExchanger//

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brick By Brick-And-Mortar The march of the retail media networks cannot be stopped.  Dollar General on Tuesday announced a rebrand of its advertising business, now DGMN (for Dollar General Media Network), to extend its data to ad-buying across the web. According to the […]

  • Ecommerce

    With Group Nine Deal Closed, Vox Media Integrates Its Performance Marketing Solution

    BY //

    In order to gain access to performance advertising budgets (and prove out the power of publisher first-party data), Vox Media is relaunching Group Nine’s G9 Direct performance marketing solution under the new name VM Connect. The relaunch is also a milestone in Vox Media’s integration of Group Nine’s digital properties and tech stack following its […]