The Attribution Goldilocks Problem; Video Is No Escape Pod
Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes.
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YouTube Wins The Everyscreen; For Chatbot To Chatbad
YouTube is winning the CTV race by not just focusing on TV; ads threaten the gen AI user experience; and sports still brings brands incremental reach.
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The NewFronts Tariff Budget Shuffle; NYT Says ‘What Tariffs?’
At NewFronts, marketers weigh new budget priorities under the Trump tariffs; The New York Times isn’t letting tariffs temper its 2025 outlook; and video podcasting is taking over CTV.