• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Become an AdHero
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic I/O New York
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Inside the Stack
AdExchanger Homepage
  • Programmatic I/O New York
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic I/O New York
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story
  • Inside the Stack

Membership

  • Member Exclusives
  • Sign Up

About Us

  • Advertise
  • Become an AdHero
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

Unstereotype Alliance

  • Daily News Roundup

    Only The Clouds Wants Usage-Based Pricing; The Ad Forecasts Are Sunny

    BY AdExchanger// September 17th, 2024

    Why streaming TV might adopt the cloud-usage model for content; MAGNA projects strongest ad market in two decades; and “go woke, go broke” gets proven wrong, again.

    Tagged in:
    • 2024 Election
    • 2024 Summer Olympics
    • apple
    • AWS
    • CTV
    • DEI
    • DirecTV
    • Disnay
    • IPG Mediabrands
    • Larry Ellison
    • LGBTQ+ marketing
    • Madison and Wall
    • magna
    • Matt Bromberg
    • McKinsey & Company
    • Oracle
    • Paramount
    • Pride Month
    • the Wharton School
    • Unity
    • University of Oregon
    • Unstereotype Alliance
    • Vincent Letang
    • Warner Bros Discovery

Popular

  1. Comic: "Deal ID, please."
    Commerce

    Amazon Expands Its Programmatic Integration With SiriusXM

  2. Emry DowningHall, SVP of Programmatic Revenue & Strategy, Unwind Media
    OPINION: The Sell Sider

    In-Banner Video Is Back, And It’s Eroding The Value Of Web Video

  3. Closeup image bag of money and judge gavel. Lawsuit, auction, bribe and penalty concept.
    lawsuit

    The LG Ads Legal Saga Continues With A Fresh Suit, This Time Against Kroll

  4. Daily News Roundup

    Artificial Intelligence Goes To Washington; Perplexity Learns That Sharing Is Caring

  5. AdExchanger Content Studio

    Stop Paying For The Same Eyeballs Twice: How Smarter CTV Planning Unlocks True Reach


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Programmatic I/O New York

September 29-30, 2025
Marriott Marquis
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2025 Access Intelligence, LLC - All Rights Reserved