ARCHIVE FOR:

united online

  • Publishers

    United Online Turns To OpenX's SSP -- But Please, No Private Marketplaces

    BY //

    United Online is not a typical publisher. Unlike newspaper or magazine sites, it operates the social-media yearbook site Classmates, online florist shop FTD, consumer internet-access tools NetZero and Juno and the MyPoints loyalty rewards program. But it does have plenty of inventory and claims to reach a collective 100 million registered consumer accounts every month, […]

  • Platforms

    United Online's CSO Helfand Discusses Adcurate Audience-Buying Platform

    BY AdExchanger//

    Jeremy Helfand, EVP and Chief Sales Officer, at United Online, discussed the company’s new audience-buying platform – Adcurate – which enables audience buying of United Online properties. AdExchanger.com: How will United Online differentiate from competitors such as Fox Audience Network with the Adcurate™ platform? JH: Adcurate is intensely focused on audiences – who they are, […]