Advertisers that shun legit news sites for fear of blowback from consumers should think twice – people are smarter than they think, says Vanessa Otero, CEO of Ad Fontes Media, a startup that rates the news for bias and reliability.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. House Of The Mouse Disney has replaced CEO Bob Chapek with former CEO Bob Iger in a surprise turn. The two Bobs (real names Robert Allen Iger and Robert Alan Chapek, if you can believe it) had two rather different streaming strategies. Iger prioritized […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Credit Where Due Credit card companies and old-school banks are swooping in on tech and media startups. Mastercard was an early CDP acquirer with SessionM and in September bought the marketing personalization service Dynamic Yield from McDonald’s. Last year, American Express invested in the […]
