OPINION: On TV & Video
Turner Broadcasting: We’re A Marketing Services Company, Not Just A TV Media Brand
Turner Broadcasting sees a future where data and creative coexist more fluidly for TV advertisers. The company’s ad boss made a bold prediction that by 2020 50% of its networks’ inventory would be sold on an audience basis, but noted high-touch sponsorships such as the NCAA Final Four basketball championship on TBS would always exist. […]