• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
  • Search
Connect

»Truth Initiative

How Truth Initiative Uses Data To Save Lives

Youth smoking stands at a record low of 7%. The rate was more than triple that number when Truth Initiative, the nonprofit aimed at stopping teens from taking up smoking, was founded in 2000 with money from the US’s settlement with tobacco companies. The nonprofit was among the first to use data in the way that... Continue reading »
by Sarah Sluis // August 1st, 2016 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Dovekey Privacy Sandbox Proposal Could Represent A Mini Detente Between Google And Ad Tech
  • It May Seem All Quiet On The CCPA Front, But Don’t Get Complacent: CCPA Enforcement Has Begun
  • First- and Third-Party Data Lexicons Complicated The Evolution Of Data. Here’s How We Fix It.
  • Inclusive Advertising Needs To Extend To Audience Planning
  • How To Own Data And Measure Performance In A Cookieless World 
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved