The Ad Industry Gets a Do-Over. This Time, Let's Get Data Right.
When it comes to targeting, the ad industry is in the process of effectively turning back the clock 20 years.
And that’s not a bad thing.
The simple fact is that the ad industry, on its first run-up to personalized marketing, made a number of missteps. The time has come for a course correction. And while the transition may be rocky at times, we now have the opportunity – and means – of laying a sustainable, data-driven foundation for the future.
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